Matrix Solutions, a provider of global media revenue management technology, says Gray Television has launched the first phase of Matrix’s automated, cross-platform media sales gateway, Admiral, across all stations in all markets. This initial stage, including a modernized sales proposal system for linear advertising, “serves as an essential jumping-off point for the media industry’s transition […]
Matrix Solutions, a provider of global media revenue management technology, today rolled out the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television, CoxReps, Graham Media, and Hearst Television. Cox Enterprises’ Videa software will serve as the initial back-end technology for traditional linear spot and all future development will be built on Azure […]
