EditShare, a technology provider that specializes in secure media management, collaboration and intelligent storage solutions for video content creators, continues its collaboration with Adobe to enhance end-to-end remote production and collaborative editing workflows. The integrated solution of EditShare with Adobe connects editing workflows into a wider media ecosystem with deep metadata tracking and workflow automation […]
On Monday, the Adobe Blog posted: “Each year, we look forward to seeing our video community at NAB to talk about the latest trends and our product innovations. Over the past few weeks, we have been closely monitoring and evaluating the situation around COVID-19 and have made the difficult but important decision to cancel our presence at the show this year. While we are disappointed, the health and safety of our employees, customers and partners are always our priority. We look forward to engaging with our NAB community through a digital experience in the near future.”
The massive NBCUniversal Boston Media Center in Needham, Mass., houses the company’s NBC and Telemundo stations plus regional cable news and sports networks in a new $125 million, 160,000-square foot headquarters. “It’s a complete game-changer,” says one GM of the greenfield build.
Vizrt is a global provider of software-defined visual storytelling tools for media content creators. It provides tools that work hand-in-hand with the Adobe Creative Cloud, giving media companies efficient workflows for managing graphics and video throughout the production pipeline. For the designer Designers using Vizrt’s real-time 3D design application, Viz Artist, have greater flexibility thanks to […]
The global news giant has built the first major broadcast facility to be completely based on the SMPTE 2110 IP networking standard. “The idea behind going IP was to get everything across CNN’s facilities connected,” says Bob Hesskamp, EVP of broadcast engineering for Turner. “The other reason we did this was we wanted to build a facility that wasn’t out of date on Day One, that was software-configurable, expandable and easier to make changes to.”
The new WCAU-WWSI facility, set for a grand opening sometime this fall, is IP-centric and is designed to not only give the two stations a more efficient space with a common technology infrastructure, but to give their personnel new flexibility in creating content for today’s multiplatform world.
Adobe Systems Inc’s Flash, a once-ubiquitous technology used to power most of the media content found online, will be retired at the end of 2020, the software company announced today. Adobe, along with partners Apple, Microsoft, Google, Facebook and Mozilla, said support for Flash will ramp down across the internet in phases over the next three years.
Sling TV is getting into programmatic advertising, partnering with Adobe’s newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand.
In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million. Programmatic-geared TubeMogul works with brands like Dannon and Quiznos to run digital, mobile and video campaigns by powering the ad-tech pipes in platforms like Facebook and Snapchat.
ComScore’s incorporation of Adobe’s cencus-based metrics across platforms will allow marketers to better compare key metrics like video starts, average time spent watching and rates of ad engagement from property to property, including on smartphones, tablets, game consoles and over-the-top video devices like Roku.
Telestream, a provider of video transcoding and workflow automation solutions, has released a new Vantage user interface (UI) panel for Adobe Premiere Pro CC. The panel is designed to offer Adobe Premiere Pro CC editors direct access to the Vantage media processing platform for speed and efficiency. Telestream said direct integration between Vantage and Adobe […]
IP transport will touch so many aspects of television that it is positioned over time to supplant most everything people know and understand about TV workflows — from origination and contribution to distribution and consumption. The latest developments will be on display at next month’s NAB Show. This is the latest installment of a special series on emerging tech trends, NAB Hot Topics, that will appear each week leading up to the NAB Show that runs April 11-16 in Las Vegas. The schedule: March 26: Audio; April 2: Automation. Read the earlier installments here.
TV stations are forced to deal with the arrival of new file formats at a dizzying pace. Fortunately for TV broadcasters, a number of vendors of broadcast editing systems have been at work on this problem, and some new approaches to grappling with it will be on display at the 2015 NAB Show. This is the latest installment of a special series on emerging tech trends, NAB Hot Topics, that will appear each week leading up to the NAB Show that runs April 11-16 in Las Vegas. The schedule: March 19: The IP Transition; and March 26: Audio. Read the earlier installments here.
For the first time, digital devices and streaming services (and the viewers that embrace them) will be incorporated into Nielsen’s industry standard ratings system.
Adobe will use Microsoft’s Windows Azure Media Services to power all of the encoding and streaming for NBC’s Winter Olympics coverage. NBC will employ Adobe’s Primetime platform for video and video ad delivery on the NBC Sports website and the NBC Sports Live Extra App for iOS and Android.
Adobe is releasing Project Primetime to beta today. It’s the company’s effort to streamline the process of bringing broadcast television to IP and connected devices. Right now, the process of getting content from broadcast to the web or to connected devices — including phones, tablets, set-top boxes and game consoles — is a painful one. This is the problem Adobe wants to solve with Project Primetime, which it bills the “first fully integrated video technology platform for publishing and monetizing TV across any Web-connected device.”
Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices.
Online long-form video and ad insertions have begun to mirror TV viewing with higher rates of success, according to a study released Tuesday. The 2012 Adobe Digital Video Advertising Report suggests that completion rates on mobile devices at 94% indicate higher engagement from viewers more open to watching ads on the go in exchange for content.