Vizrt Tools Extend Adobe Creative Cloud Workflows

Vizrt is a global provider of software-defined visual storytelling tools for media content creators. It provides tools that work hand-in-hand with the Adobe Creative Cloud, giving media companies efficient workflows for managing graphics and video throughout the production pipeline. For the designer Designers using Vizrt’s real-time 3D design application, Viz Artist, have greater flexibility thanks to […]

TVN TECH: NEW FACILITIES INSIDER

CNN Rides The IP Train Into Hudson Yards

The global news giant has built the first major broadcast facility to be completely based on the SMPTE 2110 IP networking standard. “The idea behind going IP was to get everything across CNN’s facilities connected,” says Bob Hesskamp, EVP of broadcast engineering for Turner. “The other reason we did this was we wanted to build a facility that wasn’t out of date on Day One, that was software-configurable, expandable and easier to make changes to.”

TVN TECH: NEW FACILITIES INSIDER

NBCU Philly Stations Make Big Leap To IP

The new WCAU-WWSI facility, set for a grand opening sometime this fall, is IP-centric and is designed to not only give the two stations a more efficient space with a common technology infrastructure, but to give their personnel new flexibility in creating content for today’s multiplatform world.

Adobe: TV Everywhere Thriving With SSO

Adobe To Pull Plug On Flash, Ending An Era

Adobe Systems Inc’s Flash, a once-ubiquitous technology used to power most of the media content found online, will be retired at the end of 2020, the software company announced today. Adobe, along with partners Apple, Microsoft, Google, Facebook and Mozilla, said support for Flash will ramp down across the internet in phases over the next three years.

Sling Partnering With Adobe On Programmatic

Sling TV is getting into programmatic advertising, partnering with Adobe’s newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand.

Adobe Buys Programmatic Player TubeMogul

In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million. Programmatic-geared TubeMogul works with brands like Dannon and Quiznos to run digital, mobile and video campaigns by powering the ad-tech pipes in platforms like Facebook and Snapchat.

ComScore, Adobe Team Up For Measurement

ComScore’s incorporation of Adobe’s cencus-based metrics across platforms will allow marketers to better compare key metrics like video starts, average time spent watching and rates of ad engagement from property to property, including on smartphones, tablets, game consoles and over-the-top video devices like Roku.

Telestream Intros Vantage UI For Adobe Pro CC

Telestream, a provider of video transcoding and workflow automation solutions, has released a new Vantage user interface (UI) panel for Adobe Premiere Pro CC. The panel is designed to offer Adobe Premiere Pro CC editors direct access to the Vantage media processing platform for speed and efficiency. Telestream said direct integration between Vantage and Adobe […]

TVN TECH: NAB HOT TOPICS

IP-Enabled Workflow Advances Set For NAB

IP transport will touch so many aspects of television that it is positioned over time to supplant most everything people know and understand about TV workflows — from origination and contribution to distribution and consumption. The latest developments will be on display at next month’s NAB Show. This is the latest installment of a special series on emerging tech trends, NAB Hot Topics, that will appear each week leading up to the NAB Show that runs April 11-16 in Las Vegas. The schedule: March 26: Audio; April 2: Automation. Read the earlier installments here.