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Hispanics Are Becoming Big OTT Fans

Media Life | by TVNewsCheck

More than half say they spend part of their video time on over the top networks, including a growing number of Spanish-dominant Hispanics. Adriana Waterston, SVP of marketing and business development at Horowitz Research, talks about what recent research findings mean for media buyers and planners, how Hispanics can be targeted using this information, and why Spanish-language offerings are finally going up.