The new AVOD offering rolled out in the U.S. on Thursday, with plans to expand internationally in 2023.
TV viewing by Comcast subscribers drops to 6 hours, 2 minutes per day.
That alternate delivery system number is an all-time high, while wired cable hits a 21-year low.
TVB ANALYSIS
Cable Penetration Hits 21-Year Low
According to Nielsen NTI data, cable penetration represented 60.7% of households in November, down from 61.7% in November 2009, while national alternate delivery system penetration reached 30.5% of television households last month, an all-time high that represents 33.7% of subscription television customers (those paying for video delivery), another all-time high.
