Streaming Adds Reach to TV Ad Campaigns: Effectv Report

TV viewing by Comcast subscribers drops to 6 hours, 2 minutes per day.

Ross Expands News Tech Lineup With ADS Purchase

30.9% Of American TV Homes Using ADS

That alternate delivery system number is an all-time high, while wired cable hits a 21-year low.

TVB ANALYSIS

Cable Penetration Hits 21-Year Low

According to Nielsen NTI data, cable penetration represented 60.7% of households in November, down from 61.7% in November 2009, while national alternate delivery system penetration reached 30.5% of television households last month, an all-time high that represents 33.7% of subscription television customers (those paying for video delivery), another all-time high.