The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
Assistant Director of Technology
- Detroit, Michigan
- Graham Media Group
- Full Time
Nexstar Media Group remains firmly atop TVNewsCheck-BIA Advisory Services’ annual list of the Top 30 groups ranked by total revenue for the second year in a row. It was a Read More
A quick briefing on FCC proceedings affecting TV broadcasters from Washington communications attorneys David Oxenford and David O'Connor.
All of TVNewsCheck’s coverage of the annual industry gathering in one place.
Broadcasters have been laying bigger bets in the multicasting business, acquiring some of the more popular diginets and partnering to develop new ones in a market showing signs of further Read More