ViacomCBS Consolidating Video Into EyeQ

ViacomCBS is combining  its three big connected digital video offerings into ViacomCBS EyeQ, which the company said will give ad buyers simplified access to large-scale audiences. EyeQ includes video from CBS Interactive, Viacom Video and Pluto TV at a time when advertisers are looking to connected TV to reach viewers with targeted advertising as young consumers are cutting the cord and turning to streaming programming.

LTN Global And Encompass Expand Partnership

LTN Global, a provider of transformative media technology and video transport network solutions, and global media services company Encompass Digital Media are expanding their relationship through a new multi-year partnership for managed IP transport and advanced advertising services. As part of this partnership, LTN solutions will be natively integrated into Encompass’ global service infrastructure, including […]

NBC Spot On’s Inventory Is Now Accessible To OTT/CTV Buyers On Mediaocean

The NBCUniversal Owned Television Stations’ division has entered into a multiyear partnership with Mediaocean to help advertisers access NBC Spot On’s inventory through Mediaocean’s Spectra platform. NBC Spot On is the Owned Stations’ division advanced video advertising business designed for local/regional CTV and OTT advertisers. Effective immediately, advertisers can buy NBC Spot On’s inventory across 100% of U.S. […]

Rubicon Project, Telaria Rename As Magnite

Three months after the acquisition of Telaria by Rubicon Project, the company is renaming itself Magnite and claiming that it operates the largest independent omnichannel sell-side platform in the industry, including expertise in the fast-growing connected TV space. The new company will adopt the Nasdaq ticker symbol MGNI effective July 1.

SpotX Integrates Acxiom Data For Audience Buying

Project OAR: Ready For Live TV Deployments

The first phases of dynamic, addressable advertising trials include participation from Fox, ViacomCBS, NBCUniversal, Scripps, AMC Networks, Disney Media Networks, Discovery, Hearst Television and WarnerMedia.

Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic Bidstream

Nexstar Digital Adopts FreeWheel’s Strata

The new agreement allows advertisers and agencies easy access to Nexstar’s digital audience of 106 million monthly uniques and the broadcast industry’s widest reach of 63% of U.S. TV households gives them the ability to send orders electronically directly in their Strata workflow.

Viamedia Hires Piccone As Head Of QTT Division

Connected TV Ads Grew In April, May

Advertising rebounded in April — at least on connected televisions — as the initial wave of public service-driven advertising ebbed and brands began to take advantage of the rise in screen time in quarantine. Programmatic ad transactions on CTV rose 40% between April 5 and May 11 after falling 14% during March, according to research from Pixalate.

Weather Channel Joins OpenAP

The Weather Channel is the latest media outlet to join OpenAP, the consortium of media companies working to help advertisers buy TV with some of the new methodologies they say they crave.

Matrix Hires Biren Bharucha As VP, Enterprise Sales

Matrix, a global ad sales platform built for media, has added Biren Bharucha as VP, enterprise sales. He will lead the company’s business development efforts globally, extending its customer footprint into all media sectors. Additionally, Bharucha will help introduce the company’s new Matrix Sales Gateway to market. The Matrix Sales Gateway, announced last year, is […]

Comcast, Charter, ViacomCBS Join Forces

Three of the nation’s largest pay-TV companies are taking joint ownership of Blockgraph, a platform designed to make it easier for brands to harness data to serve targeted ads to people watching cable TV, a move that comes as cost-pressured ad buyers are increasingly turning to targeted advertising.

Instacart Launches Self-Serve Ad Platform

Instacart quietly debuted its self-service tool for promoted products in search results in its advertising platform on Tuesday as demand for the company’s services continues to climb. Brands and agencies can now buy ads through a self-service platform. The move toward featured products in search results will enable the online platform to not only compete for ad dollars from grocery brands advertising on ecommerce sites such as Amazon and Walmart, but on Google, Bing and Facebook as well.

Project OAR Expands With Scripps And ViacomCBS

The E.W. Scripps Co. and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs. The two media network groups join the consortium on the […]

YouTube Rolls Out Tools For CTV Advertisers

Roku Signals Growth Ambitions With OneView

Roku has revamped its ad platform on its quest to dominate the over-the-top advertising ecosystem. The company has rolled Dataxu into a new ad platform, OneView, that it says will let advertisers plan, buy and measure campaigns across digital devices in four out of five U.S. homes—including non-Roku households.

Ampersand And Verizon Media Set Advanced TV Relationship

Ampersand and Verizon Media have established a new strategic advanced TV relationship to “bring further national scale and unification of addressable TV to advertisers.” Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory. This […]

Hudson MX Names Anya Paul EVP For Agency Partnerships

Hudson MX, an advertising technology business providing media buying and media accounting solutions globally through a cloud-based SaaS platform, today hired Anya Paul as EVP, managing director — agency partnerships. A digital industry veteran with more than two decades of experience, Paul joins Hudson MX from Google where she spent eight years on global agency […]

Experts See Rise In Targeting, AVOD Buys

When TV advertising finds a new normal after the pandemic, targeted ads are more likely to be a bigger part of the ad mix, experts say. They also predict some “share shifting” of ad dollars away from broadcast TV toward ad-supported streaming services, social apps (such as TikTok) and other emerging video categories. And they said the pullback by some advertisers, including ones in travel-related businesses, has led to increased opportunities to advertise on platforms that are seeing a surge in viewing, including connected TV and over-the-top outlets, at reduced rates.

FreeWheel Sees Record Orders Run For Local Broadcast Via ePort Platform In March

As the coronavirus pandemic continues to change viewing behaviors across the nation, consumers appear to be increasingly turning to their local broadcast stations for the up-to-the minute information. That surge in viewership may help explain why FreeWheel’s ePort technology managed to post its largest first quarter transaction throughput total in history, with orders totaling $1.706 billion. […]

Simpli.fi Launches Online Attribution For OTT/CTV Advertising

Today, Simpli.fi, a programmatic platform for addressable, mobile and OTT/CTV advertising, announced that the company has bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially […]

OpenAP Creates Advisory Board

OpenAP, formed by media companies to standardize and simplify data-based targeting advertising, has named an advisory board of media buyers and advertisers. The board will help the company as it introduces new buying mechanisms designed to move the TV ad business beyond the traditional age and sex demographics.

CEO Of AT&T Ad Unit Xandr Resigns

Brian Lesser, chief executive of AT&T Inc’s advertising unit Xandr, has resigned, a source familiar with the matter said on Wednesday, raising questions about the future of its advanced advertising strategy.

MNI Targeted Media Launches MOTTO

MNI Targeted Media, a division of the Meredith Corp. and its targeted media strategy, planning and buying company, today launched MOTTO (MNI OTT Optimization), its over-the-top optimization platform that it says provides “unprecedented, near real-time conversion indicators for connected TV (CTV) and OTT advertising.” According to eMarketer, OTT spending is expected to hit $5 billion in […]

Tegna And Gray Form OTT Partnership

Gray will acquire a minority ownership interest in Tegna’s Premion and resell Premion in all of Gray’s 93 television markets.

NBCU Stations Debut Advanced Ad Business

Harnessing the power of Comcast NBCUniversal, NBC Spot On aims to provide local/regional clients access to 100% owned or purchased premium long-form inventory, at scale.

NBCU Doubles Down On Future Of Advertising

Ahead of the upfronts, it introduces new proprietary advertising technology and partnerships with 4C Insights, FreeWheel and Operative. According to Linda Yaccarino, chairman, advertising and partnerships, marketers can now optimize and target their key audiences across all screens, all networks and all dayparts, making every impression data-informed.

Hudson MX Lands $10M Ascential Investment

The two companies will roll out a private beta of a cloud-based cross-platform media buying and media accounting system.

Dailymotion Rolls Out Premium CTV Inventory For Media Buyers

As the streaming wars continue in 2020, advertisers have a new avenue to reach core audiences with a preference for content. Dailymotion, a Vivendi-owned video platform combining premium content and quality advertising solutions, says media buyers can now purchase premium connected television (CTV) inventory via the company’s proprietary ad platform. “In the evolving digital landscape, […]

ZypMedia Expands Product, Engineering Leadership Team

ZypMedia, a programmatic OTT platform built for local advertisers to reach their audiences across all digital screens, strengthens its product and engineering team with the addition of Tushar Patel as SVP of engineering and Sridhar Guthula as SVP of product management. Both Patel and Guthula will report to Ramandeep Ahuja, chief technology officer and co-founder. […]

605 Launches Advanced Advertising Platform

Measurement and analytics company 605 is introducing a platform that will help programmers and advertisers plan, buy, assess and attribute advanced advertising campaigns. AMC Networks and Discovery are the first two programmers to sign up for a pilot test.

Adam Bergman Joins Vizio Ads To Build Advertiser-Direct Business

Smart TV manufacturer Vizio Inc. today announced the addition of Adam Bergman to its growing Vizio Ads team across the country. As vice president of ad sales, Bergman is responsible for forging buy-side relationships and driving Vizio Ads’ direct-to-TV ad sales business. He will report directly to Mike O’Donnell, SVP of Vizio’s Platform Business, who […]

Cox Closing Videa Advance Ad Unit

March 31 will be the last day for the unit that launched in 2014 to work with station groups, agencies and rep firms across the spot TV industry to build an automated television solution that optimizes advertising campaigns and enables workflow efficiencies and data-enhanced audience targeting. The company said it was “no longer sustainable.”

TIP Initiative Expands Membership, Sets Goals

More leading local broadcasters join the advertising consortium, which now includes groups representing more than 740 stations.

AT&T’s Xandr Adds The CW, Microsoft. More

The CW, Tastemade, AccuWeather and Microsoft Advertising have joined Community, a video advertising marketplace launched by Xandr, AT&T’s advertising and analytics division. Other Community partners include WarnerMedia’s CNN, TNT, TBS, truTV, B/R Live, Otter Media and Warner Bros. along with A+E Networks, AMC Networks, Cheddar, Bloomberg, Vudu, VICE, Hearst Magazines, Newsy, Philo, Tubi and Xumo.

FreeWheel: Most Marketers Use Advanced TV

A majority of marketers are using forms of advanced TV advertising to reach target audiences, according to a new survey for Comcast’s ad tech company FreeWheel conducted by Advertiser Perceptions. The survey of about 300 marketers and agencies found that 66% of respondents have bought advertising on over-the-top or connected TV.

New Year, A Clearer Vision For Broadcast?

Trends that will shape the industry include the ratcheting up of OTT streaming services, shuffled alliances between content companies, downsizing and consolidation among technology vendors, and ongoing adoption of IP, AI, advanced advertising and NextGen TV.

Nexstar Digital Partners With Mediaocean

The alliance is desinged to enable the buying of OTT, display, video and linear on Mediaocean’s Spectra platform.

Xandr’s Pause Ads To Roll Out Across AT&T

Xandr, AT&T’s ad-tech unit, officially unveiled its new pause ads during CES this week, and is now actively marketing the format to brands. Epix, Starz and AT&T Mobility are among the beta partners running pause ads that have been appearing on AT&T Now and DirecTV since the fourth quarter.