Dailymotion Rolls Out Premium CTV Inventory For Media Buyers

As the streaming wars continue in 2020, advertisers have a new avenue to reach core audiences with a preference for content. Dailymotion, a Vivendi-owned video platform combining premium content and […]

ZypMedia Expands Product, Engineering Leadership Team

ZypMedia, a programmatic OTT platform built for local advertisers to reach their audiences across all digital screens, strengthens its product and engineering team with the addition of Tushar Patel as […]

605 Launches Advanced Advertising Platform

Measurement and analytics company 605 is introducing a platform that will help programmers and advertisers plan, buy, assess and attribute advanced advertising campaigns. AMC Networks and Discovery are the first two programmers to sign up for a pilot test.

Adam Bergman Joins Vizio Ads To Build Advertiser-Direct Business

Smart TV manufacturer Vizio Inc. today announced the addition of Adam Bergman to its growing Vizio Ads team across the country. As vice president of ad sales, Bergman is responsible […]

Cox Closing Videa Advance Ad Unit

March 31 will be the last day for the unit that launched in 2014 to work with station groups, agencies and rep firms across the spot TV industry to build an automated television solution that optimizes advertising campaigns and enables workflow efficiencies and data-enhanced audience targeting. The company said it was “no longer sustainable.”

TIP Initiative Expands Membership, Sets Goals

More leading local broadcasters join the advertising consortium, which now includes groups representing more than 740 stations.

AT&T’s Xandr Adds The CW, Microsoft. More

The CW, Tastemade, AccuWeather and Microsoft Advertising have joined Community, a video advertising marketplace launched by Xandr, AT&T’s advertising and analytics division. Other Community partners include WarnerMedia’s CNN, TNT, TBS, truTV, B/R Live, Otter Media and Warner Bros. along with A+E Networks, AMC Networks, Cheddar, Bloomberg, Vudu, VICE, Hearst Magazines, Newsy, Philo, Tubi and Xumo.

FreeWheel: Most Marketers Use Advanced TV

A majority of marketers are using forms of advanced TV advertising to reach target audiences, according to a new survey for Comcast’s ad tech company FreeWheel conducted by Advertiser Perceptions. The survey of about 300 marketers and agencies found that 66% of respondents have bought advertising on over-the-top or connected TV.

New Year, A Clearer Vision For Broadcast?

Trends that will shape the industry include the ratcheting up of OTT streaming services, shuffled alliances between content companies, downsizing and consolidation among technology vendors, and ongoing adoption of IP, AI, advanced advertising and NextGen TV.

Nexstar Digital Partners With Mediaocean

The alliance is desinged to enable the buying of OTT, display, video and linear on Mediaocean’s Spectra platform.

Xandr’s Pause Ads To Roll Out Across AT&T

Xandr, AT&T’s ad-tech unit, officially unveiled its new pause ads during CES this week, and is now actively marketing the format to brands. Epix, Starz and AT&T Mobility are among the beta partners running pause ads that have been appearing on AT&T Now and DirecTV since the fourth quarter.

Hudson MX Names Jenny Mitchell Head Of Customer Success

Hudson MX, a cloud-based modern software company serving local media, has hired Jenny Mitchell as head of customer success. Mitchell joins Hudson MX from Sizmek, a global independent buy-side advertising […]

Vox Launches Targeting Based On First-Party Data

A+E, Dish, Adcuratio Partner On Advanced Adv.

A+E Networks is looking to expand the scope of its targeted advertising capabilities in a deal with Dish and Adcuratio that will allow marketers to serve up spots with creative messages that can be tailored for specific households.

Nielsen’s Amobee To Meld Panel, ACR Data

Using Amobee 4Screen, it will now be possible for broadcasters, advertisers and agencies to 1.) Plan and forecast campaigns across all four screens — connected TV, linear TV, mobile and desktop. 2) Continuously measure audience exposure during a campaign. 3) Optimize the targeting and cross-channel allocation. 4.)Access pacing and reporting across four screens.

Vizio Launches Smart TV Advertising Business

TV manufacturer Vizio has debuted Vizio Ads, a new business unit that will let brands, agencies and advertisers purchase TV ad inventory across the Vizio SmartCast platform. Ad inventory will be available within the launch and discovery environment, partner OTT apps and throughout Vizio’s WatchFree service.

CBS Joins OpenAP Advertising Alliance

CBS has joined Open AP, the audience-targeting alliance working to accelerate the emerging advertising practice known as “audience buying.”

Walmart Readying Self-Service Ad Platform

Walmart Media Group is testing an ad platform and self-service tools with a group of CPG companies, with possible rollout during 1Q 2020.

Extreme Reach, Verance Partner On Enhanced Addressable Insights

Verance and Extreme Reach today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s open standard Aspect watermarking technology with ER’s AdBridge asset management […]

Comcast Rebrands Spotlight Ad Unit As Effectv

Comcast Cable is renaming its Spotlight advertising sales division as Effectv to reflect that in a changing television environment, it can show advertisers the impact of the campaigns it runs. The company is shifting its emphasis from traditional spot sales to a focus on data-driven and addressable advanced advertising.

Meredith Sells Its 60% Of Viant

Meredith acquired equity in Viant Technology Holding as part of its January 2018 acquisition of Time Inc., which had acquired its stake from Viant Technology LLC in February 2016.

Comscore To Provide Measurements To Premion

Comscore and Premion have entered into an agreement for Comscore to be the measurement provider for Premion’s OTT offering. Part of Tegna Marketing Solutions, Premion is a CTV/OTT advertising platform enabling local, regional […]

AT&T’s Xandr Acquires TV Ad Business Clypd

AT&T Xandr advertising unit said it acquired Clypd, adding more advanced TV capabilities to its existing digital and addressable business. Clypd is used by broadcast and cable programmers to serve relevant advertising to viewers using audience and other data.

TVN’S TV2020 CONFERENCE

Automation Could Reverse Spot Declines

A TV2020 panel on advanced advertising and spot TV featuring executives from NBCUniversal Owned Stations, the E.W. Scripps Co., GroupM and Empower MediaMarketing found the lack of a fully-automated, end-to-end automated system remains an obstacle to bringing more money into the local marketplace.

Dailymotion, RTK Offer Header Bidding Capabilities To Advertisers

Interest In Advanced TV Ads Growing: FreeWheel

Local media planners and buyers expect their spending on advanced TV advertising to increase over the next 12 months, according to a report by Comcast’s FreeWheel. It surveyed users of its Strata platform and found that 79% are extremely or very interested in using advanced TV. By comparison, 87% said they were at least very interested in using local TV and cable.

TVN TECH

TV’s Top Topics On Tap At NAB New York

The annual fall gathering will examine TV, satellite, online video, live events, podcasting, advertising, film, corporate A/V, production and post. In addition, held concurrently will be TVNewsCheck’s TV2020: Monetizing the Future conference and The Streaming Summit.

Self-Service, Automation Expanded For YouTube Advertisers

OpenAP Includes Digital Video In New Market

OpenAP, the advanced advertising company owned by Fox, NBCUniversal and Viacom, said it launched a marketplace that offers advertisers premium video inventory that can be bought using audiences based on data. The latest version of OpenAP includes digital video, giving it a large addressable footprint.

NCC Media Changes Name To Ampersand

Comscore Signs Multi-Year Agreement With Xandr

Comscore will be the measurement and currency provider for Xandr’s Addressable offering, inclusive of DirecTV, Altice USA and Frontier. Xandr is AT&T’s advanced advertising and analytics company. The partnership is designed to give advertisers reliable third-party measurement […]

TVN’S TV2020 CONFERENCE

Station, Agency Execs Tackle Advanced Adv., Spot

Experts will discuss the latest developments in targeted advertising, automation and the impact of industry consolidation on spot TV sales at TV2020 in New York on Oct. 16.

MadHive, Inscape Partner On OTT

MadHive, the advanced TV advertising solutions company best known for delivering evidence-based accountability with cryptography, today announced a strategic relationship with Inscape, a provider of smart TV viewing data. Integrating […]

OpenAP Starts Premium Video Marketplace

After losing one of its founding members, WarnerMedia’s Turner group, the TV network advertising consortium OpenAP said it has expanded its advanced advertising efforts, starting a centralized premium video marketplace called OpenAP 2.0.

Turner Leaves Open AP Consortium

ATT’s Turner TV unit has parted ways with industry ad consortium OpenAP. “As our company has transformed, our advanced advertising strategy has evolved,” stated a WarnerMedia representative, regarding its Turner unit. “As a result, we are withdrawing from OpenAP.” After completing its deal to acquire Time Warner (now WarnerMedia), AT&T has pushed its own advanced advertising unit, Xandr.

NBCU, Sky Expand Advanced Ad Offerings

The two unify their Suite of advanced advertising capabilities for global marketers under AdSmart. This unification of capabilities marks the first joint advertising initiative following Comcast’s acquisition of Sky.

TVN’S TV2020

Obstacles Slow Advanced Advertising Adoption

While addressable advertising is seen by many in the ad buying business as “the holy grail,” progress toward making it an industry reality has been slow. Why that is and what can be done about it was the focus of a panel at TVNewsCheck’s TV2020 conference.

TV2020 Targets Advanced Advertising, Spot TV

Several of the most prominent figures in the world of national spot TV advertising will address the medium’s ability to participate in trends — from automated selling and addressability to […]

LIVE FROM NAB

TV Biz Must Evolve With Ad Technology

Digitas executive Ashley Swartz says “everything around advertising has changed, every medium — the Internet, social, mobile. That being said, the advertising agency model … has not changed.” For all that’s going on at NAB 2012, click here.