The Consumer Technology Association (CTA) is joining broadcasters, technology companies, and public safety agencies to develop and deploy the Advanced Warning and Response Network (AWARN), the world’s most advanced emergency alerting system, as part of the shift to Next-Generation television. By leveraging the new features of ATSC 3.0 (next-gen TV), the AWARN Alliance is […]
OPEN MIKE BY JOHN M. LAWSON
AWARN Alerting: An ATSC 3.0 Business Model
The Advanced Warning and Response Network (AWARN) based on ATSC 3.0 will save lives and renew broadcasters’ role as “first informers.” It turns out that the first AWARN alert prototypes are also pioneering some of the core business enhancements and new services that promise major financial upsides for the television broadcasting industry.
