The ad industry could be implicated in the consumer trust problem roiling the crypto space.
The Association of National Advertisers this morning released findings of an eight-month study into the “transparency,” or lack thereof, of agency media-buying practices and said it found the practice of kickbacks or non-transparent media rebates to agencies to be “pervasive.” Even worse, the ANA study implied evidence of potentially criminal activities.
The agency business has come back to life, with U.S. revenue growing to $30.4 billion as the domestic market led a 2010 worldwide rebound in advertising and marketing services. The standout performer: digital marketing, which accounted for 28% of U.S. agency revenue.
