ANA: Ad Agency Media Kickbacks ‘Pervasive’

The Association of National Advertisers this morning released findings of an eight-month study into the “transparency,” or lack thereof, of agency media-buying practices and said it found the practice of kickbacks or non-transparent media rebates to agencies to be “pervasive.” Even worse, the ANA study implied evidence of potentially criminal activities.

Ad Age: U.S. Agency Rev Grew 7.7% In 2010

The agency business has come back to life, with U.S. revenue growing to $30.4 billion as the domestic market led a 2010 worldwide rebound in advertising and marketing services. The standout performer: digital marketing, which accounted for 28% of U.S. agency revenue.