LeadsRx Gives Advertisers Analytics Tools To Measure National TV Commercials

Marketing analytics company LeadsRx says its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast and dual-feed cable programming. “The solution leads to greater accuracy in […]

Alphonso Launches Local TV Analytics Service

Local broadcasters can now supply advertisers with real-time local TV ad campaign analytics, fast attribution reporting and TV audience extension across digital devices.

Over $3B Spent On Midterm Local TV Ads

The total set a new record for political ad spending on local broadcast television for any election cycle, according to TVB.