Marketing analytics company LeadsRx says its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast and dual-feed cable programming. “The solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS),” the company says. This […]
Local broadcasters can now supply advertisers with real-time local TV ad campaign analytics, fast attribution reporting and TV audience extension across digital devices.
The total set a new record for political ad spending on local broadcast television for any election cycle, according to TVB.