Among other insights, findings suggest that while tech-led transactions have led to growth in certain categories, they have also contributed to a general decline in the marketplace’s vibrancy.
Gray Sports + Entertainment Sales is responsible for revenue generation of Gray-owned media and sponsorship assets. It’s led by Bill Lancaster, currently vice president of sales for both Raycom Sports and RTM Studios. He’s joined by Joel Lewin as senior director of revenue development.
How automation of rate cards can help TV sellers achieve a 10% revenue lift
Linear TV organizations tend to set their advertising rates manually, too infrequently and without the historical data that would enable them to optimize revenue. Too often, this adds up to under-valued inventory and a tremendous missed opportunity. Rate card automation saves time and effort and introduces yield management tools that permit company executives to see areas of potential growth and opportunity.
Television network ad sales executives said they are taking a day-to-day approach as some advertisers pull their campaigns, others quickly change the commercials they’re airing and other push commercials they’d planned to air in March and April back to later in the year.
ViacomCBS reorganized its ad sales team a month after Viacom and CBS combined and top sales executives from units including Pluto TV, Pop and Smithsonian Channel will be leaving the network. Jo Ann Ross, who had been with CBS before the merger and was given the top job at the combined company over Viacom’s Sean Moran, will continue to have former CBS executives David Lawenda, John Bogusz, Linda Rene, Dave Morris and Chris Simon reporting to her.
