Engineers and business execs agree that the technology used to automate the buying of spots by ad agencies — still has a long way to go in trying to level the playing field with broadcasters’ more nimble digital competitors.
Engineers and business execs agree that the technology used to automate the buying of spots by ad agencies — still has a long way to go in trying to level the playing field with broadcasters’ more nimble digital competitors.
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.