Advertising-technology company Hoppr has named Joe Prusz CEO. He previously was chief revenue officer for Magnite. He succeeds Cyril Daoud in running the Perth, Australia-based company whose technology automates and integrates programmatic advertising across connected TV, mobile devices and other digital-native engagement environments.
Engineers and business execs agree that the technology used to automate the buying of spots by ad agencies — still has a long way to go in trying to level the playing field with broadcasters’ more nimble digital competitors.
