LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’

On the heels of announcing several new ad formats and allowing members to direct message brands, LinkedIn has announced a new generative AI option for ad creation that provides marketers with automated variations of ad copy and headlines. According to the company, LinkedIn’s AI-generated copy suggestions use advanced OpenAI GPT models to leverage data from marketers’ LinkedIn page and Campaign Manager settings — including ad objectives, targeting criteria and the desired target audience — to help guide the ad creation process.

Analysts Present AI Impact Study To 4A’s Board

With half of all media already AI-enabled to some degree, media currently is the primary use of AI on Madison Avenue, according to a research analysis presented recently to the board of directors of the American Association of Advertising Agencies by the equity research analysts at New Street Research.

Canela Media, Futbol Sites Partner To Connect Brands With Sports Fans

Canela Media, a female- and minority-owned technology company committed to redefining digital media experiences for the Latino community, announced today an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker, a digital sports media company that delivers content through its portfolio of sports media brands. This partnership will allow Canela Media to connect […]

Amazon Plans Ad Tier For Prime Video Streaming Service

Amazon is planning to launch an advertising-supported tier of its Prime Video streaming service as it looks to further build its ad business and generate more revenue from entertainment, according to people familiar with the situation. The discussions, which the people said are in the early stages and have been going on over the past several weeks, come in the wake of cost-cutting reviews across the company’s businesses, resulting in tens of thousands of layoffs.

Spectrum Reach Taps Beachfront For Programmatic Ad Serving

Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ad server. Working with Beachfront will enable Spectrum Reach to sell ads to programmatic buyers across traditional set-top box TV, connected TV and online video platforms.

Writers Strike Impacts Ad-Spending Growth On Talk Shows, Soap Operas

Two of the program categories most immediately impacted by the Writers Guild of America strike registered advertising-revenue growth in the first quarter before the picket lines went up and production stopped. According to MediaRadar, ad spending on TV talk shows was $221.4 million in the first quarter, up 11% from a year ago. Spending on soap operas was $59.4 million in the first quarter, up 23%.

In A Rough Advertising Market, Sports May Be The Winning Ticket

The television industry’s advertising business had a rough first quarter, prompting analyst Michael Nathanson to cut his forecast for the full year of 2023. The bright spot in the outlook is sports. The companies and networks that have strong sports-rights portfolios are doing better than those that don’t. That makes keeping sports perhaps more important than growing streaming revenue, which declined in the first quarter and is expected to grow a bit slower than expected in 2023.

Twitter’s U.S. Ad Sales Plunge 59% As Woes Continue

In internal forecasts, the company projected that ad sales would keep declining, handing a tough challenge to its new chief executive.

While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report

Daytime may not be the new primetime, but at a time when linear viewing is shrinking, new research from shows daytime programming growing and grabbing a bigger share of viewership. iSpot said that during the 2022-23 TV season, the advertising impressions generated by daytime programming grew 1.3% to 860.3 billion. By contrast, primetime ad impressions dropped 3%. Daytime programming’s share of all linear impressions hit 17.7%.


The GM’s Role In Sales

The best general manages put in the hard work of learning sales processes and understanding the details. Those willing to make that effort are always rewarded on the bottom line.

Dentsu Revises Ad Outlook Downward, Cites Macro Economy

Citing “macroeconomic factors,” Dentsu this morning became the latest major agency holding company to revise its 2023 ad outlook downward. Dentsu now estimates global ad spending will rise 3.3%, down half a point from the 3.8% it projected in its last forecast in December 2022. Dentsu also reduced its U.S. at growth projection for the year down nearly a percentage point, to 2.6% from the 3.7% growth rate it predicted in its year-end 2022 forecast.

CBS, Cox, Fox Will Pay $48M To End Ad Price-Fixing Claims

CBS, Cox and Fox have agreed to pay a total of $48 million to end claims in Illinois federal court that they participated in a scheme among major U.S. broadcasters to artificially inflate television advertising prices.

Nexstar Update Says Auto Advertising Softening

COO Tom Carter says one problem is “a couple of Japanese nameplates having trouble getting inventory on the lots for their dealers.” However, auto is still the company’s largest ad category.

Waymark Signs Generative AI Deal For Local Radio Stations

Waymark, an AI video advertising platform for local businesses, has signed an agreement with Beasley Media Group to roll out Waymark’s generative AI technology across 29 Beasley-owned radio stations in top U.S. markets. Waymark’s AI-powered video platform lets local businesses generate commercials with professional voice-over in five minutes or less. The Waymark partnership gives Beasley Media […]

Long-Time Ad Industry Researcher, Editor Bill Cook, Dead At 80

TV’s Biggest Mystery: How Long Will Pipeline For New Programming Be Closed?

For decades, the week in May when television executives revealed what new shows were coming and which old ones were going spoke to the power and influence that ABC, CBS, NBC and Fox had over popular culture. This past week offered more evidence of how that is diminishing, draped in confusion about the future wrought by the Hollywood writers strike.

TV Advertising Ups & Downs: Linear Sinks 8%, CTV Rises 21%

As the start of the national TV upfront ad market draws near, total advertising — for live, linear TV — is estimated to drop 8% to $61.31 billion this year while total connected TV will rise 21% to $25.09 billion, according to eMarketer. YouTube, Hulu, and Netflix are among those that will see big gains, according to this analysis — with YouTube seeing the strongest rise. In terms of the upfront itself — where big brand advertisers typically commit 75% of their September- to-August TV season media before the season begins — eMarketer says YouTube will get “as much money as any TV network.”

TV News May Face Resistance From Advertisers In Upfront Market

CNN last Wednesday broadcast one of the most controversial news events of the year, a runaway town hall interview with former President Donald Trump, and advertisers like Subaru and Fidelity Investments went along for the ride. There are new questions about whether all of Madison Avenue will do so in the future.

After Tucker Carlson Exits Fox News, Advertisers Start To Return To 8 P.M. Slot

Tucker Carlson is out at 8 p.m. on Fox News Channel, and the network hopes that a host of blue-chip advertisers that for years avoided his controversial hour will soon come back in. Since Carlson’s stunning exit last month, a timeslot that has been shunned by many Madison Avenue stalwarts seems as if it is being embraced. Procter & Gamble, one of the nation’s largest and most influential advertisers, has been running ads in Fox News Tonight, the network’s new 8 p.m. program, for female-skewing products like Venus razor blades by Gillette and Secret underarm deodorant. Also showing up in commercial breaks: Novo Nordisk’s trendy medication Ozempic, and Scotts Miracle-Gro.

Allen Media Files New Lawsuit Against McDonald’s For Fraud/False Promise

Byron Allen’s company claims McDonald’s has failed to honor its promise to spend 5% of its advertising budget on Black-owned media.

PubMatic Launches Activate, Enabling Direct Deals Via Programmatic Platform

PubMatic said it launched Activate, a new technology that enables buyers to access premium video and CTV inventory on Pubmatic’s programmatic platform via direct deals. Launch partners include Dentsu, GroupM, Havas, LG, Mars and Omnicom Media Group Germany.

IPG’s Magna Signs Up For Comscore’s Local TV Ratings Service

Audience measurement firm Comscore has struck a deal with Magna, part of IPG Mediabrands, to use Comscore’s local television ratings to “inform” local TV buys across the organization. The companies said Comscore is the only alternative ratings service that will be used by Magna for local television. The firm also uses the Nielsen local ratings.

Gray Television Stations Set To Launch Generative-AI Video With Waymark

Gray is rolling out Waymark’s tech across all its stations, letting them create video ads in five minutes or less.

ThinkAnalytics Names Jo Kinsella Strategic Adviser

NewFronts: NBCU Unveils New Ad Formats At Peacock Presentation

At Peacock’s NewFront presentation Tuesday, NBCUniversal rolled out new commercial formats aimed at giving sponsors more attention and a better opportunity to interact with viewers. One of the new formats enables an advertiser to be everywhere NBCU’s. Called Spotlight Plus, the advertiser’s message shows up no matter what a viewer is watching, like a cross-platform roadblock, whether it’s an original film on Peacock, a drama on a linear network or a content on a third-party digital platform.

NewFronts: Amazon Has Bigger Ad Plans For Season 2 Of ‘Thursday Night Football’

Amazon said this season Thursday Night Football sponsors will be able to send different creative messages to different targeted audience groups within the same 30-second commercial position. For example, an automaker could send a sports car spot to younger viewers, an SUV ad to sports and outdoors enthusiasts, and a more general brand spot to the remaining viewers.

Linear Addressable Ads Still Important To CTV Buyers, DirecTV Finds

A report from DirecTV Advertising ahead of the upfronts suggested that even sponsors who are buying connected TV continue to lean into linear addressable advertising. The DirecTV report says that in 2022, 59% of CTV buyers also bought linear addressable advertising from multichannel video programming distributors and virtual MVPDs like Sling TV and YouTube TV.

What Tucker Carlson’s Fox News Exit Means For Advertisers

Tucker Carlson has long been an inescapable presence in culture — the conservative news host’s show Tucker Carlson Tonight was a frequent chart-topper among the cable news group and clips from his Fox News broadcasts often trended on social media. But for advertisers, Carlson’s reach wasn’t necessarily a desirable one, and his surprise departure from the Fox News fold may be a positive sign for the network.

Bud Light Fumbles, But Experts Say Inclusive Ads Will Stay

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.

Musk: Twitter Will Cooperate On Ad Placement, But Rebuff Content Pressures

Ad Industry Asks Congress To Avoid ‘Unreasonable’ Restrictions On Data Brokers

Congress should avoid imposing “unreasonable barriers to effective and responsible uses of data,” the industry group Privacy for America said in a letter sent Tuesday to House members. “Data-driven advertising, supported in large part by data services companies, fosters a competitive marketplace where small and mid-size businesses, as well as self-employed individuals, of which many are minority-owned, can compete with the economy’s largest players,” the organization writes.

AMC Networks Plans To Launch Ad-Supported Version Of AMC Plus

Comcast’s AudienceXpress Launches Analytics Tool For Cross-Platform Campaigns

NAB Show: Harmonic and Mirriad Partner To Enable Premium, Targeted Dynamic Brand Insertion

Virtualized broadband and video solutions provider Harmonic and Mirriad, which offers a patented AI and computer platform, today announced they have teamed up to provide “a cutting-edge dynamic brand insertion solution, creating new virtual product placement inventory that drives incremental revenue for content owners. The solution works in tandem with existing advertising to improve campaign […]

Nexstar Names Jamie Calandruccio EVP Of Platform Monetization & Strategy

The veteran sales leader will oversee advertising inventory and revenue management strategy for ad sales.

Premion Achieves Co-Viewing Scores Above Industry Norms: TVision Study

Premion, a premium Connected TV (CTV)/OTT advertising platform for regional and local advertisers, announced that its CTV inventory exceeds industry benchmarks for co-viewing and capturing viewer attention as measured by a co-viewing study from TVision, the company measuring every second of TV and CTV viewer engagement. Co-viewing refers to members of the same household watching […]


WQAD Advertiser’s Successful TV Campaign Leads To Testimonial

WQAD Moline, Ill., came up with a TV advertising campaign that was unique to the needs of Matt Wangelin, owner of Wangelin’s Auto. “It really works well for my type of business.”

March Madness TV Commercials Post Dramatically Higher Online Engagement

Although NCAA’s men’s basketball TV viewing took a hit in Nielsen-measured viewership headed into the Final Four this weekend, national TV advertisers have earned benefits from strong engagement data, according to EDO Ad EnGage. EDO’s engagement data — which measures the increase in online search activity for a brand or product in the minutes immediately following the airing of a TV ad — scored results that were 53% higher than average prime-time programming. Earlier-round “Sweet Sixteen” games earned engagement scores that were 51% higher than average primetime TV commercial engagement.

2023 National TV Ad Spending Projected To Sink 4.4%

National TV advertising revenues will sink 4.4% this year — a steeper drop than forecast in a previous projection, says S&P Global Ratings. It estimates broadcast TV will sink 5.2% with cable TV networks losing 4%. Broadcast TV’s bigger decline comes from the lack of Olympics programming this year compared to 2022 Olympics advertising results, which pulled in $1.1 billion. The softer scatter market is a bigger factor.

Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of

Brian Wieser, a Madison Avenue and Wall Street analyst who has long been one of the staunchest defenders of television’s advertising primacy, is no longer so sure. In Wednesday’s edition of his Madison and Wall newsletter, the former GroupM business intelligence chief, acknowledged, “Now I see more downside risk than upside potential” for television as an advertising medium.