In the space of just a few weeks, a group of Madison Avenue heavyweights — with names like General Motors, Interpublic Group and WPP — has made public guarantees of ad money for some of the industry’s smaller media outlets, all owned by Black entrepreneurs. Getting these companies to talk about ad spending in public is an amazing feat. For Byron Allen, it’s just a first step.
From augmented reality shopping experiences to “Choose Your Own Adventure” journeys, the new ad formats and products “offer marketers compelling ways to reach consumers around the world while driving interactivity for viewers,” the company says.
In the midst of a record revenue fiscal year fueled by an election cycle that elevated ratings, Fox News is launching a streaming weather channel and will start to sell ads on its subscription streaming service Fox Nation, where lifestyle programming might be appropriate for some advertisers. Jeff Collins, EVP, advertising sales, at Fox News Media, is looking to increase revenue again in the upcoming fiscal year and he’s counting on a dramatically changed news environment, with less emphasis on politics, to attract otherwise skittish advertisers.
What a difference a year makes. Automakers spent an estimated $238.6 million on TV in April 2021 — an increase of 148% year over year, according to iSpot.tv. Many large advertisers pulled back on TV last April, especially with live sports completely absent due to the COVID-19 pandemic.
The agency pledge comes as the ad world looks to diversify its media spend in this spring’s ad haggle.
This year’s annual spring ritual known as the upfront, in which advertisers commit to buying commercials for fall programming, is expected to bounce back from a tepid 2020 and show more ad dollars migrating to streaming platforms.
Extreme Reach, an asset management solution for TV and video advertising, has named Gaurav Agarwal chief operating officer. Gaurav joined ER in 2018 in the new role of corporate development officer based in Los Angeles. Since then he has focused on developing and executing key strategic initiatives, fostering new growth opportunities and expanding relationships with […]
Tegna offered a pitch to advertisers at IAB 2021 NewFronts that amounted to: Trust us, because our viewers already do. The station group — among the first-time presenters at IAB’s annual gathering — emphasized how its local roots intertwined with a renewed interest among Americans in their local communities.
It’s not every day that television gets a new ad category. It’s even less common for a new category to become a golden goose. Taboo until a 2018 Supreme Court verdict, online sports betting isn’t technically a new ad category, but with just over two years of a track record, few would challenge its advertising status as a golden goose, especially within the local TV industry.
Tegna’s NewFronts presentation showcases the power of local media for reaching audiences at scale in a trusted, brand-safe environment.
The deal creates the largest independent CTV and video ad platform. Clients include A+E Networks, AMC Networks, Crackle, Discovery, Fox, fuboTV, LG, Roku, Samsung, Sling TV and Vizio.
Asserting that the programmatic advertising marketplace is “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity,” the Association of National Advertisers this morning announced a request-for-proposal for a consultant to study and come up with recommendations for improving it.
Brands looking to buy Roku’s original content channel programmatically will no longer be able to do so through third-party platforms. Moving forward, Roku Channel will be available to be purchased programmatically only through the streamer’s own demand-side platform.
Verizon Media and Vizio today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to Vizio’s Inscape viewership data from more than 18 million opted-in Vizio Smart TVs. Verizon Media will be […]
WPP is merging the specialist data units of GroupM and Wunderman Thompson to form a new global data consultancy called Choreograph. The holding company said the new entity is designed to provide data advisory services focusing on strategy, implementation and privacy issues as well as optimizing first-party databases.
Alexis Nasard, who was named Kantar Global CEO last fall (effective in January) has stepped down after just four months on the job. Nasard was the first full-time CEO of the company under its new ownership structure, a joint venture between WPP and Bain Capital with Bain as controlling partner with a 60% stake. WPP sold Bain its stake while retaining 40% in a deal that valued the research giant at $4 billion.
In the newly created role, Rick Mandler will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio.
ABC’s Academy Awards telecast may not draw as many viewers as it has in the past, but it will still air a full suite of commercials. The network has sold out all of its available advertising inventory for the annual awards event, Jerry Daniello, SVP, entertainment brand solutions, for Disney Advertising Sales, said in an interview. The company finalized its sales earlier this week, he said.
Media buyers are more optimistic in 2021, but they said they’re looking to spend less upfront and more programmatically, according to a study by the IAB. The group said that optimism among buyers has increased in just the past five month when its last survey was taken. In the new survey 21% were very confident and 40% were confident. Just 11% of buyers said they were not confident.
Advertisers like Verizon and Expedia cling to hope that Oscars can still deliver highly coveted audiences.
Extreme Reach, a provider of a TV and video advertising asset management solution, is buying Adstream, a global provider of digital asset management, creative logistics and analytics solutions. Through the acquisition, Extreme Reach says it will provide brand marketers and all their global partners “with a seamless, all-in-one brand activation platform that removes complexity from […]
An advanced advertising veteran, Kelly Abcarian joins NBCUniversal from Nielsen to accelerate the company’s investment and development in cross-platform measurement and data capabilities.
Erin Overstreet, VP of digital sales at Gray Television, explains how to frame the advantages of OTT advertising for local clients, the need to break down broadcast and digital sales silos and the importance of simplicity in the process. This is the latest installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing.
In the first year-over-year comparison with a month impacted by the 2020 COVID-related ad recession, the U.S. ad market expanded nearly 25% vs. the same month last year. Importantly, it was the best March since Standard Media Index (SMI) began indexing the U.S. advertising marketplace, and it was up 7.2% vs. March 2019 — more than making up for any erosion in 2020.
CEO, chief financial officer and other key posts are being filled by women at major agencies
Major TV networks are pushing brand TV advertisers to shift a significant part of their linear, live TV upfront budgets — 20% to 30% — into media company-owned connected TV platforms, according to media-buying executives. This comes a year after legacy TV-based media companies ramped up premium streaming CTV platforms, while recording sharply declining viewership on live, linear TV networks. “It is where their inventory is,” explains one veteran media agency executive.
Bitcentral Inc., a provider of media workflows, announces support for ad trigger insertion in its FUEL online video platform. The solution is being used by Cowles Broadcasting to enable Dynamic Ad Insertion (DAI) for its launch on the NewsON service. Broadcasters, content creators, and digital publishers who use FUEL’s automation, encoding and distribution solutions, can […]
Subscriptions may be the rage, but businesses of all sorts are pouring money into advertising — digital most of all.
TVNewsCheck‘s Michael Depp and Paige Albiniak discuss the pandemic’s blows to live television and why advertisers still prize it. Read Albiniak’s story here.
Procter & Gamble has struck a multilayered, multiyear advertising deal with Major League Soccer as players return for the sport’s 26th season and the CPG giant seeks to broaden its appeal to younger demographics and the Hispanic market.
The advertising industry, plagued last year by pandemic-driven budget cuts, is poised to return stronger than ever in 2021 and beyond, according to several new forecasts.
Ad dollars will flow to streaming, but are there enough eyeballs available for sale? Above, CBS’s The Equalizer will also have its episodes streamed over Paramount+.
TV account executives are turning to Ready Spots, a service offering pre-produced commercials in a wide range of categories, as a quick-turnaround way to get quality spots to clients.
Byron Allen’s Allen Media Group and Verizon are partnering in a diversity, equity, and inclusion (DEI) initiative to increase media spending with U.S. Black-owned media companies with a summit set for May. “I’m very proud of Verizon, one of the largest advertisers in the world, coming to the table to make sure we have real economic inclusion for Black-owned […]
Companies in the advanced advertising business have formed the TV Data Initiative, a group that will look to accelerate the use of data in the television industry. The group includes Dish Media, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared and plans to spend the next six months assessing the state of data in the advanced TV ecosystem and identify challenges and opportunities.
The automaker said it plans to dedicate 4% of its advertising budget to Black-owned media by 2022 and 8% by 2025.
IPG Mediabrands’ Magna Global unit becomes the second major agency forecasting unit to update its U.S. advertising outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage-point improvement for the 4.1% growth it was projecting for the U.S. ad economy when it released its last estimate in December 2020.