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TWC Media, AT&T In AdWorks Agreement

TVNewsCheck | by Staff

Time Warner Cable Media (TWCM), the advertising sales division of Time Warner Cable, has enhanced its AT&T AdWorks agreement for the 2013 broadcast year. Time Warner Cable Media will integrate AT&T U-verse TV homes into the existing fixed scheduling network grids, or the “hard wired” I+ (Interconnects Plus) platform. The expanded agreement will provide marketers […]