Dentsu To Acquire Aegis For $3.85 Billion

Aegis Group, the London-based agency holding company that began as a Paris-based media-buying service, is about to become part of a Tokyo-based marketing services giant that will be one of the largest in the world. In a surprise deal announced during the wee hours, the board and key managers of Aegis agreed to be acquired by Dentsu in an offer valued at $3.85 billion.