Automated Local TV Ad Sales Finally On Near Horizon
New platforms from Matrix, Operative and WideOrbit aim to make local broadcast competitive with digital. Note: This story, originally published for TVNewsCheck Premium members only, is now available to everyone thanks to a sponsorship by Revenue Analytics.
Hearst Television’s senior vice president of technology and information services,Alvin R. Lustgarten will retire next summer. Lustgarten has served in his current role since 2020. He’s worked more than three decades with Hearst Television — and more than four decades in various roles within Hearst Corp.
The longtime executive, a key player in the local broadcast TV industry’s efforts to modernize business systems, will cap a four-decade career when he steps down in summer 2023.
Executives from NBCUniversal Local (Frank Comerford, above), Tegna, Sinclair and Hearst told a TVNewsCheck webinar they’re bedeviled by persistent gaps in the available buying/selling pipeline, which have bogged down the transaction process and added to their expenses. Those woes are leading some broadcasters to bring more of their automated functions in house.
TVN Webinar Dives Deep Into Automating Spot TV Buying And Selling
Executives from Tegna, Sinclair, NBCU stations and Hearst will evaluate the industry’s progress towards automating key elements of the spot TV buying and selling process in a TVNewsCheck Working Lunch webinar on May 19. Register here.
Big TV Groups March Toward IP, Cloud Platforms
Technology executives from Fox Corp., Hearst, Sinclair and Tegna have already virtualized many of their functions, replacing some aging infrastructures with IP routing and broadening their use of the cloud, they said at a TV2025 panel last week. Read the story and/or watch the full video above.
Exclusives
The pandemic has accelerated the TV industry’s transition to IP and the cloud. A panel at TVNewsCheck’s virtual TV2025: Monetizing the Future event in October will tackle how the new technologies can impact how broadcasters will generate revenue and cash flow in the coming years. Register here.
