TVN FOCUS ON SALES

Focus On Advertising | Broadcasters Turn Inward For Automated Sales Solutions

Executives from NBCUniversal Local (Frank Comerford, above), Tegna, Sinclair and Hearst told a TVNewsCheck webinar they’re bedeviled by persistent gaps in the available buying/selling pipeline, which have bogged down the transaction process and added to their expenses. Those woes are leading some broadcasters to bring more of their automated functions in house.

TVN WORKING LUNCH WEBINAR

TVN Webinar Dives Deep Into Automating Spot TV Buying And Selling

Executives from Tegna, Sinclair, NBCU stations and Hearst will evaluate the industry’s progress towards automating key elements of the spot TV buying and selling process in a TVNewsCheck Working Lunch webinar on May 19. Register here.

TVN’S TV2025

Big TV Groups March Toward IP, Cloud Platforms

Technology executives from Fox Corp., Hearst, Sinclair and Tegna have already virtualized many of their functions, replacing some aging infrastructures with IP routing and broadening their use of the cloud, they said at a TV2025 panel last week. Read the story and/or watch the full video above.

Revenue Opportunities For IP & Cloud At TV2025

The pandemic has accelerated the TV industry’s transition to IP and the cloud. A panel at TVNewsCheck’s virtual TV2025: Monetizing the Future event in October will tackle how the new technologies can impact how broadcasters will generate revenue and cash flow in the coming years. Register here.