SALES OFFICE BY ALEX CORTESELLI
Help Wanted: Next-Gen TV Researchers
Alex Corteselli, VP of Cox Reps and chairman of the Council for Research Excellence’s education committee, says there is an urgent need to recruit and train the next generation of researchers. He notes how essential this is for an efficient marketplace, for both buyers and sellers, and how this challenge has been neglected. His committee is spearheading an internship program, and he explains how companies can become involved.
