Apple Adds Four Execs To Growing TV Unit

Apple has recruited four TV veterans to join its burgeoning video content team. Kim Rozenfeld, formerly head of current programming at Sony Pictures Television, is joining the tech giant as its future head of current and the lead executive on documentary series development. Two more Sony veterans, Max Aronson and Ali Woodruff, are joining Apple as development executives. And former WGN America head of publicity Rita Cooper Lee has joined Apple to lead communications for the new video content unit.