Gray now owns TV stations serving 102 television markets that collectively reach 25.4% of U.S. television households, including the No. 1-ranked station in 76 markets. The Byron Allen-owned Allen Media Broadcasting now owns and operates 25 television stations in 19 U.S. markets.
Digital leaders from Tegna, ABC Owned Television Stations, Graham Media and Allen Media told a TVNewsCheck webinar audience last week that OTT has opened a wealth of content opportunities to connect with new audiences, while the industry is also getting better at using first-party data to deepen audience ties and boost revenue.
TVNewsCheck‘s Michael Depp talks with Michael Senzon, SVP and GM of Local Now, about the Allen Media-owned OTT platform’s emergence from beta and how it’s angling for an audience with a value proposition of ZIP code-level localized content.
The two diginets reach more than 81 million U.S. Households via over-the-air, cable and online.
Byron Allen’s Entertainment Studios/Allen Media, on Wednesday named Matt Anderson vice president of distribution. He will now be responsible for distribution efforts of the integrated Entertainment Studios Networks and Weather Group and its portfolio of cable, satellite, telecommunications and OTT distribution platforms. He will oversee affiliate network distribution, carriage negotiation, sales management, marketing, local ad […]