Q&A WITH ALLISON KENT-SMITH
Agencies’ Big Digital Dilemma: Talent Scarcity
The digital divide isn’t just evident in the media choices people are making these days. It’s also notable in agencies. A new report from Smith & Beta, a talent firm focused on agencies, finds that not only do most agencies feel they’re ill-prepared to give their clients the digital solutions they need, but employees also worry they’re not getting the right training to improve in these areas. Smith & Beta’s Allison Kent-Smith talks about how agencies are preparing (or not) for the digital age.