DMA 37: GREENVILLE-SPARTANBURG, SC-ASHEVILLE, NC

WYFF Ups Allyson Powell To A.M. Co-Anchor

Hearst-owned NBC affiliate WYFF Greenville-Spartanburg, S.C.-Asheville, N.C. (DMA 37), on Tuesday promoted Allyson Powell to co-anchor of WYFF News 4 Today. Powell came to WYFF as a traffic reporter in July 2013. She was promoted to full-time traffic anchor and general assignment reporter in October 2014 and has been reporting on a variety of daily […]

DMA 37 (GREENVILLE-SPARTANBURG, SC)

WYFF Adds Allyson Powell For Morning Traffic

Hearst Television’s NBC affiliate WYFF Greenville, S.C. (DMA 37) has hired Allyson Powell as its weekday morning traffic reporter beginning Aug. 6. She will join anchors Geoff Hart and Beth Brotherton and meteorologist Dale Gilbert with “Beat the Traffic” reports starting at 6 a.m. Powell grew up in Greenville and is a graduate of the […]