Cox Local Solutions Sets Strategic Initiative With Amazon Advertising

The move will let advertisers across the nation to programmatically buy display and OTT ads through Amazon DSP and analyze their campaign performance.

Amazon Rebrands Its Ad Business

With the rebranding of its Amazon Ad Platform to Amazon Advertising, Amazon will make it easier for agencies to transfer budgets, aligning it “with alternatives and competitors to its programmatic platforms like Google and The Trade Desk,” CPC Strategy COO Nii Ahene said.