From the beginning of 2017 through April 5, according to iSpot.tv, Hulu has spent $38.3 million in national TV advertising — more than double the $16.2 million it spent over the same time period a year ago. PlayStation Vue has seen its media spend triple this year so far — $37.6 million versus $11.1 million in 2016. Big TV broadcast network spending is generally up as well.
After years of selling old seasons of hit shows exclusively to Netflix, some of the world’s biggest media companies are adjusting their strategy, signing deals with other streaming video services or making more episodes available on demand via traditional pay-TV distributors.
Epix today announced that it has extended its agreement with Amazon to license thousands of new releases, classic library titles and original programs for Prime Instant Video. Programming from the agreement includes movies from Epix studio partners, Paramount Pictures, Lionsgate and Metro-Goldwyn-Mayer Pictures, and delivers new releases such as Transformers: Age of Extinction, Teenage Mutant […]
As part of the new arrangement, the upcoming series Extant with Halle Berry will premiere on CBS in June and episodes will be available to Amazon Prime Instant Video subscribers four days after broadcast.
Amazon Prime will be the exclusive online subscription home for CBS’s Under the Dome from Stephen King and Steven Spielberg’s Amblin Television that will premiere on the network in June.