Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business

Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its “near me” approach. The move to focus more on local suggests Amazon wants to expand its small and medium-size ad business to local merchants that serve specific geographic areas.

Amazon Boosts Criticism Of Antitrust Bill Targeting Tech Giants

Amazon is ramping up criticism of a key antitrust bill that aims to rein in the e-commerce giant’s power, in part by trying to distance itself from the other tech giants targeted by the proposed legislation. Brian Huseman Amazon’s VP of public policy  published a blog post Wednesday slamming the bipartisan American Innovation and Choice Online Act, co-sponsored by Sens. Amy Klobuchar (D-Minn.) and Chuck Grassley (R-Iowa), in the company’s most extensive and direct criticism of the legislation.

Amazon Introduces Virtual Product Placement, Highlights Freevee At NewFronts

Amazon has unveiled a Virtual Product Placement (VPP) beta program that enables marketers to place “approved products” into participating Prime Video and Amazon Freevee Original content after filming has been completed. The company announced the service at its first in-person Interactive Advertising Bureau NewFronts presentation on Monday evening.

IMDb TV To Be Renamed Amazon Freevee

Amazon said the new name will take effect on April 27. The retailer said the streaming service will also expand its original programming by 70% in 2022, with spinoffs of shows such as Bosh: Legacy and other series. It will also add more original movies.

Amazon Expands Foray Into Sports Streaming In Australia

Al Michaels Joins Amazon’s ‘Thursday Night Football’

Longtime NFL play-by-play announcer Al Michaels will join tech giant Amazon to lead the company’s Thursday Night Football broadcast booth. Michaels will be paired with ESPN analyst Kirk Herbstreit in the TNF booth. Amazon announced the new booth today.

Amazon Kicks Off Effort To Tackle ‘Thursday Night Football’ Sponsors

Interim Reporting Structure For Top MGM Execs

Following the $8.5 billion sale of MGM to Amazon, two town hall meetings were held Friday, the first with MGM employees and the second with Amazon Studios and Prime Video staffers. Both led by Amazon Studios and Prime Video SVP Mike Hopkins detailed a new organization structure: MGM Motion Picture Group Chairman Michael De Luca, Worldwide TV Group Chairman Mark Burnett and the studio’s COO Christopher Brearton will report to Hopkins. Amazon Studios chief Jen Salke will continue to report to Hopkins separately. Overall, there was no indication of any potential layoffs, including MGM’s sister distribution/marketing arm United Artists Releasing, and there was no option for employees of either company to ask questions.

Amazon And MGM Merger Complete

“Amazon joins MGM,” Amazon said Thursday as the $8.5 billion deal announced last May closesd. “MGM has a nearly century-long legacy of producing exceptional entertainment, and we share their commitment to delivering a broad slate of original films and television shows to a global audience,” said Mike Hopkins, SVP of Prime Video and Amazon Studios. “We welcome MGM employees, creators and talent to Prime Video and Amazon Studios, and we look forward to working together to create even more opportunities to deliver quality storytelling to our customers.”

EU Regulators Clear Amazon’s $8.45B Purchase Of MGM

The online shopping giant said last year that it was buying MGM in a $8.45 billion deal aimed at bulking up its video streaming service with more content to watch.VThe European Commission said its investigation found the deal “would not significantly reduce competition” in European markets, including for movie and TV production, wholesale supply of TV channels and retail supply of “audiovisual services.”

Amazon Moves To Force FTC Antitrust Decision On MGM Deal

Amazon has given the Federal Trade Commission a fast-approaching deadline to deliver a verdict on its proposed $6.5 billion acquisition of the MGM movie and television studio, a move that could make it difficult for the agency to challenge the deal before the tech giant completes it.


Amazon Reports Strong 4Q Results Despite Supply Chain Snags

The company reported a profit of $14.32 billion, or $27.75 per share, for the three-month period ended Dec. 31, 2021. That compared with a profit of $7.22 billion, or $14.09 per share, during the year-ago period. Revenue rose 9% to $137.41 billion, the company’s fifth consecutive quarter of revenue topping $100 billion.

Amazon Unveils Title Of Its Big-Budget ‘Lord Of The Rings’ Streaming Series

Amazon Cloud Unit Draws Antitrust Scrutiny From Khan’s FTC

The Federal Trade Commission is pushing forward with antitrust scrutiny of Amazon’s cloud computing business, according to people familiar with the matter. Lina Khan, the head of the agency and a vocal critic of the online retailer, is advancing a probe started several years ago by her predecessor.

Amazon Taps ViacomCBS Exec Kelly Day For New Role Overseeing Prime Video International

Digital media veteran Kelly Day is leaving ViacomCBS to join Amazon as VP of Prime Video International, a newly created role overseeing the ecommerce giant’s streaming video business in global markets. Day will join Amazon in early January 2022, reporting to Mike Hopkins, SVP of Amazon Studios and Prime Video.

Amazon To Test Interactive Fan Polls For Thursday Night Football Streams

The tech behemoth, which currently enjoys rights to stream Thursday Night Football and will next year gain exclusive access to the NFL property, will test interest in interactive fan polling during this evening’s game between the New England Patriots and Atlanta Falcons.

Amazon Ponders Another Rebrand Of IMDb TV

Amazon To Launch First Two Internet Satellites In 2022

Competing with SpaceX, OneWeb and others, the e-commerce titan will rely on small rockets to get prototypes of its satellite constellation into space.

Why Amazon Is In Business With Judge Judy

The company hopes a new court show starring the straight-talking judge will help turbocharge its free, ad-supported streaming platform, IMDb TV.

Judge Sides With Amazon In Battle Over ‘Buy’ Button

Agreeing with Amazon, a federal judge has dismissed allegations that the company dupes consumers by claiming to sell online videos, but retaining the right to revoke access to the material. In a ruling issued Friday, U.S. Chief District Judge Kimberly Mueller in Sacramento said Fairfield, Calif., resident Amanda Caudel, the consumer who brought the case, couldn’t proceed in federal court because she hadn’t been injured by Amazon.

Apple Declared The (Latest) Favorite In ‘NFL Sunday Ticket’ Sweepstakes

NFL executives privately prefer a pure-play technology giant like Apple over a ‘retailer’ like Amazon, The Athletic reports.

Where Google, Amazon And Others Are Expanding Their NYC Footprint

Google’s $2.1 billion real-estate purchase is the latest in a string of blockbuster deals from big tech companies.

Amazon Unveils Branded TVs In U.S., Starting At $370

Amazon Reportedly Set To Festoon Its Brand Onto Smart TVs

Groups To FTC: Deny Amazon’s $8.45B MGM Buy

A group of 34 trade groups, labor unions and consumer activist organizations jointly sent a letter to the Federal Trade Commission last week, asking it to block the Amazon’s proposed $8.45 billion acquisition of MGM. “We urge the FTC to block Amazon’s purchase of MGM Studios in order to slow Amazon’s growing dominance,” said the groups, which included The Writers Guild of America West, the Center for Popular Democracy Action and Public Citizen.

Amazon Hires NFL Network Veteran As EP Of Live Sports

Mike Muriano joined the tech giant Tuesday as executive producer of live sports for Prime Video, where he will oversee production of Thursday Night Football.


Amazon Delivers Mxed Bag Of 2Q Results, Shares Slide

During the three-month period ended June 30, the Seattle-based company reported profit of $7.78 billion, or $15.12 per share compared to $5.24 billion, or $10.30 a share, during the year-ago period. Revenue jumped 27% to $113.08 billion.

Norman Lear Catalog Heads To Amazon, IMDb TV In Sony Licensing Deal

Amazon and Sony Pictures TV have struck a deal that will bring an extensive catalog of legendary producer Norman Lear’s shows to the Amazon’s Prime Video and IMDb TV streaming services. The titles headed to the two platforms are Maude, All in the Family, The Jeffersons, 227, Good Times, the original One Day at a Time, Diff’rent Strokes, Sanford & Son and Sanford.

FTC Opens Probe Of Amazon’s Proposed MGM Buy

In an unsurprising but make-or-break development for Amazon’s proposed MGM acquisition, the Federal Trade Commission on Friday opened an “in-depth” investigation of the deal, according to knowledgeable sources.

Amazon Wants FTC Chair Lina Khan Barred From MGM Review, Other Antitrust Probes

Amazon formally asked the Federal Trade Commission to block recently appointed agency chair Lina Khan — an outspoken critic of Amazon and other tech giants — from participating in antitrust reviews involving the company because she has shown a demonstrable bias against Amazon. Amazon on Wednesday filed a motion with the FTC requesting Khan’s recusal.

Amazon’s Purchase Of MGM Faces FTC Scrutiny

The Federal Trade Commission will be the agency to review Amazon’s proposed acquisition of Hollywood studio MGM, according to people familiar with the matter, just as the commission gets a new chairwoman, Lina Khan, who has been critical of the online giant’s expansion.

UK Government Moves To Regulate Netflix, Amazon, Disney In Order To Protect The BBC

Major U.S. streamers including Netflix, Amazon and Disney+ could be regulated for the first time in the UK as part of proposals being considered by Boris Johnson’s government. Ministers at the Department for Digital, Culture, Media and Sport have announced that they will consult on plans to subject the streaming giants to British broadcasting laws, bringing them in line with the BBC, ITV, Sky and others.

Analyst Sees NBCU, ViacomCBS Struggling For Streaming Scale

NBCUniversal and ViacomCBS may eventually find themselves on the outside looking in as the subscription streaming video industry continues to grow. That’s according to MoffettNathanson analyst Michael Nathanson, who kicked off The StreamTV Show with a forward-looking assessment of which major streamers have the best chance at future success. Assuming that both the Amazon-MGM and Discovery-WarnerMedia deals go through in 2022, he said that the clear winners will be Netflix, Disney, Amazon and Warner Bros. Discovery while AMC Networks will have success, albeit on a more niche level.

Jeff Bezos To Step Down As Amazon CEO On July 5

Amazon founder Jeff Bezos will step down as CEO on July 5, the tech giant announced on Wednesday morning at its annual shareholder meeting. Bezos will hand the chief executive title off to Andy Jassy, a longtime Amazon executive who runs the company’s multibillion dollar cloud business. Bezos is expected to still be heavily involved with the tech giant, however, as he moves into his new role as executive chairman of Amazon.

Amazon-MGM Deal Renews Speculation: What Happens To ‘Apprentice’ Outtakes?

Amazon Buys MGM For $8.5 Billion

Amazon said Wednesday that it has struck a deal to acquire movie studio MGM for $8.5 billion, bolstering its efforts to become a top player in Hollywood. The deal will give the e-commerce and cloud computing giant a famed studio and catalogue of film and TV titles to beef up its Amazon Prime streaming service, from the James Bond and Rocky franchises to television series like The Handmaid’s Tale and Fargo.

DC Files Anatitrust Lawsuit Against Amazon

Amazon Nears Deal To Purchase MGM

The nearly $9 billion deal would turn a film operation founded in the silent era into a streaming asset for the e-commerce giant.

MGM Looks To Amazon As It Looks For A Buyer

A deal would add Metro-Goldwyn-Mayer’s 4,000 films to Amazon’s streaming library, including the James Bond, Rocky and Legally Blonde franchises.

Scripps, Amazon Set OTT Ad Venture

Scripps’ Octane OTT sales team and Amazon Advertising will work together to sell Amazon OTT inventory across IMDb TV, livestreaming service Twitch, top-tier network and broadcaster apps and Amazon’s News apps to local businesses.