With half of all media already AI-enabled to some degree, media currently is the primary use of AI on Madison Avenue, according to a research analysis presented recently to the board of directors of the American Association of Advertising Agencies by the equity research analysts at New Street Research.
Ad-ID, a joint venture of the Association of National Advertisers and the American Association of Advertising Agencies, today named Nada Bradbury CEO. She had been global head of partnerships at Nielsen, where she’d spent 25 years. In her new post, she’ll report to ANA CEO Bob Lioice and 4As CEO MArla Kaplowitz. The position was last held by Harold Geller.
In an uncharacteristic breaking of the U.S. advertising trade association ranks, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) issued a joint statement blasting remarks made last week by Interactive Advertising Bureau (IAB) CEO David Cohen characterizing Washington lawmakers as “extremists” hellbent on destroying the ad industry.
Tough new proposed privacy regulations in California are inconsistent with the state’s recently passed Privacy Rights Act, the major ad organizations say in a letter sent Tuesday to California’s privacy agency. “We are concerned that several provisions in the proposed regulations contravene the clear text” of the law, the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies, American Advertising Federation, and Digital Advertising Alliance write.
The major ad organizations are continuing to press the FCC to reconsider new privacy rules that prohibit broadband providers from drawing on users’ Web browsing or app usage history for ad targeting, without their opt-in consent.
As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world’s biggest media buyers say the researcher is ignoring a vital part of the mix that is putting billions of TV advertising dollars at risk: the paper-and-pencil diary that is still the currency for most of America’s local TV markets.
Exclusives
The American Association of Advertising Agencies (4As) has issued an advisory bulletin to members with some tips for dealing with the chaos that lies ahead on the airwaves, due to the expected tsunami of political ads as the election nears.
The average cost to an ad agency to produce a TV commercial (before any commissions or other markups) in 2010 increased by 1% to $278,000 compared to the prior year, reports the American Association of Advertising Agencies
Plagued by inconsistent measurement systems, the industry is seeking to standardize online audience measurements. The IAB, ANA and 4As are working on the Making Measurement Make Sense initiative that could help boost digital and cross-platform ad growth.
Privacy, Ad Deductibilty Top 4As’ DC Agenda
One of the broadcasting industry’s staunchest allies in combating government regulation is the American Association of Advertising Agencies. On the eve of the 4As annual convention, its head of government relations, Dick O’Brien, discusses its D.C. game plan, with online privacy, tax reform and various Obama Administration ad initiatives.
Sensing that the lack of standards and a digital currency is hurting business growth, the Interactive Advertising Bureau, the Association of National Advertisers, and the American Association of Advertising Agencies have banded together to “simplify the planning, buying and evaluating of digital media.”
