A new report by the Media Insight Project finds that 60% of Americans between 16 and 40 pay for or donate to news. Those rates are higher for older millennials than Gen Z, according to the project, which is a collaboration between The Associated Press-NORC Center for Public Affairs Research and the American Press Institute. Researchers surveyed nearly 6,000 people and found that 51% of Gen Z pay for or donate to some type of news content, compared to 67% of older millennials.
The American Press Institute (API), an affiliate of the News Media Alliance dedicated to helping news publishers navigate and adapt to organizational and industry change to sustain journalism, today hired Michael D. […]
Blacks, Hispanics Doubt Media Accuracy
Three-fourths of African-American news consumers and two-thirds of Hispanics have doubts about what mainstream media report about their communities, according to a survey released Tuesday by the Media Insight Project. And while most say it’s become easier to get news generally in the last five years, few feel the same way about news regarding their own community, the survey said.
R.I.P., American Press Institute
W. Lawrence Winter, American Press Institute president and executive director, 1987-2003: “Let’s be honest. This is not a merger. This is a takeover. And, from the ashes of API may someday rise a new [Newspaper Association of America] training organization of some kind, featuring, probably, Internet-based learning activities. But whatever it is, it will not be API.”
