Amobee, a global provider of advertising technology that unifies TV, digital and social, is partnering with InfoSum, a global identity infrastructure provider, to bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum to jointly offer their respective clients access to leading identity and […]
Using Amobee 4Screen, it will now be possible for broadcasters, advertisers and agencies to 1.) Plan and forecast campaigns across all four screens — connected TV, linear TV, mobile and desktop. 2) Continuously measure audience exposure during a campaign. 3) Optimize the targeting and cross-channel allocation. 4.)Access pacing and reporting across four screens.