Amobee, Infosum Partner To Power Alternative Identity Solutions For Advertisers, Media Owners

Amobee, a global provider of advertising technology that unifies TV, digital and social, is partnering with InfoSum, a global identity infrastructure provider, to bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum to jointly offer their respective clients access to leading identity and […]

Ad Tech Company Amobee Add Tim Spengler, Valerie Bischak

Nielsen’s Amobee To Meld Panel, ACR Data

Using Amobee 4Screen, it will now be possible for broadcasters, advertisers and agencies to 1.) Plan and forecast campaigns across all four screens — connected TV, linear TV, mobile and desktop. 2) Continuously measure audience exposure during a campaign. 3) Optimize the targeting and cross-channel allocation. 4.)Access pacing and reporting across four screens.