Ampersand, an advertising sales and technology company co-owned by Comcast, Charter and Cox, introduced a new self-serve feature in limited beta release. The new functionality is being built into The AND Platform, the company’s multiscreen TV planning, buying and measurement platform launched at the beginning of 2020. The company said its platform provides marketers with reach across 85 million households, more than 120 cable networks and more than 60% of all U.S. addressable households.
Ampersand and Verizon Media have established a new strategic advanced TV relationship to “bring further national scale and unification of addressable TV to advertisers.” Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory. This […]