Dolans Jump Into Audience Measurement

Dolan Family Ventures, owned by the Dolan family, which  founded Cablevision Systems and this year sold it to French telecom firm Altice, just created its own audience measurement and analytics business, called 605, that will tap its “relationships with partners across the country that provide extensive, privacy-protected, set-top box viewing data.” In conjunction with that, DFV bought data firm Analytics Media Group, which it says has “deep political, marketing and analytics expertise.”