DoubleVerify, a software platform for digital media measurement, data and analytics, today appointed Doug Campbell as chief strategy officer. In his role, he will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. Campbell has more than two decades of experience in growing public and private companies in […]
Veritone Inc., the creator of the operating system for artificial intelligence, aiWARE, has introduced “significant enhancements” to its campaign analytics and attribution applications, Veritone Discovery and Veritone Attribute, benefiting both existing and new broadcast customers. The aiWARE applications currently power nearly 1,500 stations globally with metadata automation, content tracking and enterprise-level advertising attribution, enabling advanced media […]
Data acquisition and analytics company Screen Engine/ASI (SE/ASI) has named Steve Ridge EVP of its recently formed television news group. He will lead the group, reporting directly to SE/ASI President Bob Levin. Ridge most recently was chief operating officer and head of local media at Magid, which he joined in 1983 to run its consulting […]
Broadcasters must deal with a host of complexities in delivering consistent video quality to their OTT viewers. Vendors are trying to help — and cut monitoring costs — with a range of technologies including monitoring by exception, real-time distribution alerts and using machine learning.
Reelgood has hired Mark Green, former Nielsen SVP of Global Measurement, to spearhead its new behavioral data platform. He brings more than 30 years of market knowledge, data analytics expertise and leadership experience. Green will oversee the platform, Reelgood Insights, and its delivery and analysis of real-time data on consumer behavior across all streaming platforms in […]
Radha Subramanyam, CBS’s chief research officer, will chart pivotal trends in TV audience behavior at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Agama Technologies, a specialist in video service quality and customer experience, has chosen Nuuday, part of the TDC Group, to implement Agama’s end-to-end video assurance and analytics solution for its video services delivered under the YouSee brand. This solution offers full transparency of service performance and customer experience, from service creation in the head-end, across delivery […]
Comscore will be the measurement and currency provider for Xandr’s Addressable offering, inclusive of DirecTV, Altice USA and Frontier. Xandr is AT&T’s advanced advertising and analytics company. The partnership is designed to give advertisers reliable third-party measurement across the leading national live linear addressable footprint. “We are excited to have Comscore as our addressable measurement partner,” said Dan Rosenfeld, Xandr VP of data strategy. “We’ve relied […]
Qligent | Stand 8.E47| https://www.qligent.com/ In an effort to communicate the value proposition of real-time analytics in a cloud-based monitoring workflow, Qligent will demonstrate a real-world MVPD deployment of its Vision SQM platform that leverages its second-generation, big data processing engine for viewer satisfaction. The project verifies the overall Quality of Experience (QoE) that subscribers have while live streaming sports, recording a show, watching video on demand, browsing the program guide, or accessing any other content or service. With this unprecedented level of real-time delivery analytics to understand each individual subscriber, which Qligent officially launches at IBC, MVPDs and […]
Qligent | Booth N5914TK | http://www.qligent.com/ Qligent designs complete monitoring, visualization and delivery analytics solutions for broadcasters, content distributors, ad agencies, regulators and network operators. With real-time detection of programmatic and playout issues across multiple platforms, Match provides a cloud-based “As-Run audit trail for the IP era” The latest software addition to the company’s flagship Qligent Vision […]
Viaccess-Orca | Stand 1.A51 | Website: http://www.viaccess-orca.com Key Products and Technology Demos Multi-DRM Suite Guarantees Premium Content Protection — VO will showcase a feature-rich, end-to-end content protection solution for multiscreen TV services. VO’s multi-DRM suite is one of the most powerful solutions on the market, offering pay-TV operators flexible and scalable possibilities for securing premium content […]
The new analytics partnership plans to offer marketers verified passive TV exposure data integrated into TV advertising effectiveness measurement.
Based on the revenue estimate, BIA/Kelsey places a value of $84 billion on the entire industry. Of the $31 billion, it also says, 83% comes from just 18 major station groups with more than half the stations.
BIA/Kelsey today introduced an online version of the its Media Access Pro data and analytical software service. Media Access Pro Online lets subscribers access and search the television, radio and newspaper database with Macs, tablets and laptops and from anywhere the subscriber can connect to the Internet. “For three decades Media Access Pro has built its reputation as the go-to […]
Dish Network continues to build its advanced advertising capability, announcing a new partnership with ad measurement and analytics company Neustar.
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
Rubik lets networks and advertising agencies understand and identify the most relevant target households. Among its features is the ability to combine different segments into a campaign target so that custom reach and frequency reports can be defined and calculated.