Graham Media Group has chosen Bitmovin’s Playback to enhance its viewer experience. The solution includes the Bitmovin Player and Bitmovin Analytics. The Bitmovin Player “ensures seamless video playback across a […]
Relo Metrics (formerly GumGum Sports), an AI-powered sponsorship analytics platform for real-time data decisions, has expanded its broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), […]
The BET Media Group (a unit of Paramount) today promoted Tiyale Hayes to the new position of executive vice president of insights and multiplatform analytics, reporting to BET President-CEO, Scott Mills. In […]
Looper Insights, an end-to-end media and entertainment SaaS analytics solution, is set to launch its feature, Looper Boost, at this year’s IBC (Sept. 15-18, RAI Amsterdam, Stand 5.A60). Looper Boost […]
Bitmovin, a provider of video streaming infrastructure, says Bitmovin Analytics will offer playback health analytics to complement the analytics available with Amazon Interactive Video Service (Amazon IVS). Amazon IVS is […]
DirecTV Advertising has partnered with independent TV and cross-platform measurement, planning, analytics and attribution firm 605. Adding 605’s capabilities will provide DirecTV advertisers with more visibility into lower-funnel metrics, including sales lift, website activity, and geolocation visitation, complementing DirecTV’s D2C relationships, first-party data and audience-based media solutions, according to the television provider.
Exclusives
DoubleVerify, a software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Meta to enable media measurement and help maximize advertiser performance on […]
He will lead a centralized insights and analytics team across Fox Sports, Fox Entertainment and Tubi.
NPAW, a provider of analytics and business intelligence solutions for online video businesses, has introduced a series of new products and features at NAB Show (April 16-19 at the Las […]
In Greek mythology, Apollo signified prophecy and healing with an ability to see into the future. Dielectric says its new Apollo software adapts that lore for a new advanced analytics […]
Agama Technologies, a provider of real-time observability and analytics solutions for video service quality and customer experience, today announced that Telenor Sweden has extended its Agama solution to provide observability, […]
Agama Technologies, a provider of real-time video observability and analytics solutions, today introduced a sustainability analytics initiative, supporting video providers to understand, analyze and reduce their environmental impact. Sustainability is […]
NPAW, a global provider of video business intelligence and predictive analytics for streaming services, will be introducing CDN Balancer, a smart system to balance loads between content delivery networks (CDNs) […]
Brightcove Inc., a global provider of video for business, has purchased Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics. Brightcove’s intelligent video platform […]
605, a global provider of television and cross-platform measurement, analytics and attribution, today appointed media and tech industry veteran Tom Keaveney president. He previously was an executive at AdScribe, a […]
Samba TV, a global provider of omniscreen advertising and analytics, today the introduced Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and […]
DDSports Inc. (ShotTracker), a sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency, today announced a new partnership with IMPACT to expand […]
DoubleVerify, a software platform for digital media measurement, data and analytics, today appointed Doug Campbell as chief strategy officer. In his role, he will be responsible for global strategy and corporate […]
Veritone Inc., the creator of the operating system for artificial intelligence, aiWARE, has introduced “significant enhancements” to its campaign analytics and attribution applications, Veritone Discovery and Veritone Attribute, benefiting both existing […]
Data acquisition and analytics company Screen Engine/ASI (SE/ASI) has named Steve Ridge EVP of its recently formed television news group. He will lead the group, reporting directly to SE/ASI President […]
Broadcasters must deal with a host of complexities in delivering consistent video quality to their OTT viewers. Vendors are trying to help — and cut monitoring costs — with a range of technologies including monitoring by exception, real-time distribution alerts and using machine learning.
Reelgood has hired Mark Green, former Nielsen SVP of Global Measurement, to spearhead its new behavioral data platform. He brings more than 30 years of market knowledge, data analytics expertise and […]
Subramanyam To Parse Viewer Trends At TV2020
Radha Subramanyam, CBS’s chief research officer, will chart pivotal trends in TV audience behavior at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Agama Technologies, a specialist in video service quality and customer experience, has chosen Nuuday, part of the TDC Group, to implement Agama’s end-to-end video assurance and analytics solution for its video […]
Comscore will be the measurement and currency provider for Xandr’s Addressable offering, inclusive of DirecTV, Altice USA and Frontier. Xandr is AT&T’s advanced advertising and analytics company. The partnership is designed to give advertisers reliable third-party measurement […]
Qligent | Stand 8.E47| https://www.qligent.com/ In an effort to communicate the value proposition of real-time analytics in a cloud-based monitoring workflow, Qligent will demonstrate a real-world MVPD deployment of its Vision SQM platform that leverages its second-generation, big data processing engine for viewer […]
On The NAB Exhibit Floor: Qligent
Qligent | Booth N5914TK | http://www.qligent.com/ Qligent designs complete monitoring, visualization and delivery analytics solutions for broadcasters, content distributors, ad agencies, regulators and network operators. With real-time detection of programmatic […]
On The IBC Exhibit Floor: Viaccess-Orca
Viaccess-Orca | Stand 1.A51 | Website: http://www.viaccess-orca.com Key Products and Technology Demos Multi-DRM Suite Guarantees Premium Content Protection — VO will showcase a feature-rich, end-to-end content protection solution for multiscreen TV […]
The new analytics partnership plans to offer marketers verified passive TV exposure data integrated into TV advertising effectiveness measurement.
Based on the revenue estimate, BIA/Kelsey places a value of $84 billion on the entire industry. Of the $31 billion, it also says, 83% comes from just 18 major station groups with more than half the stations.
BIA/Kelsey today introduced an online version of the its Media Access Pro data and analytical software service. Media Access Pro Online lets subscribers access and search the television, radio and newspaper database with […]
Dish Network continues to build its advanced advertising capability, announcing a new partnership with ad measurement and analytics company Neustar.
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
Rubik lets networks and advertising agencies understand and identify the most relevant target households. Among its features is the ability to combine different segments into a campaign target so that custom reach and frequency reports can be defined and calculated.
