Cross, who joined Grass Valley earlier this year, made the decision to leave following a restructure of the company due to market conditions, but will continue to serve as an adviser.
NDI may have been built as a means of bringing video workflow to the masses, but broadcasters have embraced it to be a viable alternative to the ST 2110 uncompressed IP standard and as a more cost-effective way to add routing capacity to SDI plants.
Attendance may have been almost halved by the pandemic, but tech vendors felt the more intimate environment allowed them to conduct business on a more productive level. On the show floor, the continued shift of broadcast workflows to the public cloud dominated many discussions, while others focused on NextGen TV’s pressing need to monetize.
Niche and lower league sports have been highlighted as potential areas of growth and opportunity for Grass Valley by new Chief Executive Andrew Cross, who describes the shift to cloud-based production as potentially one of the biggest changes to the way content is created.
The tech veteran joins from Vizrt Group, where he was president of global R&D over all product development across all three brands (Vizrt, NewTek and NDI).
NewTek Tackles IP Media Transport With NDI
At IBC 2015 last September, NewTek announced NDI, or Network Device Interface, an IP protocol for the transport of media packets to support video production. Andrew Cross, NewTek’s president-CTO, discusses NDI, its origin as a fundamental technology for TriCaster, industry acceptance of NDI, compression, the prospect of submitting the protocol for formal SMPTE standardization and why IP networks are so important to the future of video production.
Exclusives
NewTek CTO Andrew Cross says don’t expect to be watching sports at home in 4K in the near future. Over-the-air is out for now and it could be a decade or more before there is sufficient bandwidth to deliver 4K via the Internet, he says.
