How Broadcasters Can Reach Young Viewers
December 10th, 2018 by John Consoli
“You can no longer just be a broadcaster,” says SmithGeiger’s Andrew Finlayson. “You have to go beyond that.” In addition to offering content across digital and social media platforms, broadcasters, particularly TV stations, need to create and promote the usage of mobile apps, both for entertainment content and local news. (Photo: Wendy Moger-Bross)
SmithGeiger’s Finlayson To Open NewsTECHForum
September 17th, 2018 by TVN Staff
Andrew Finlayson, EVP digital and social media strategies at SmithGeiger, will look at how broadcasters can attract younger audiences with technology, opening a conference gathering news, technology and digital executives.
Broadcasters Tout ATSC 3.0’s Potential Power
January 19th, 2018 by TVNewsCheckThe tower is power. That was the message from a NATPE panel Wednesday focused on the next-generation broadcast TV standard, aka ATSC 3.0. “Amazon could try and put up sticks around the U.S. and couldn’t match the infrastructure that broadcasters have built over the last 60-70 years,” said Andrew Finlayson, SmithGeiger’s EVP of digital and social media strategies.
How Local TV Can Survive In An OTT World
June 22nd, 2017 by Kathy HaleyExperts say for stations to survive the onslaught of multiscreen competition, they must make a serious commitment to promotion. “Google-proof” the news, says NBCU’s Valari Staab, while SmithGeiger’s Andrew Finlayson exhorted: “We are in the reminder business. “Don’t just run the same [local news promo] over and over all evening. Make these the best promos on your air.”