Q&A WITH ANDY LOBRED
Media Gen: Digital Rev Growth Everyday Job
Andy Lobred, Media General’s VP of digital media, is on a mission to boost digital to 10% of his company’s overall revenue. His solution: Staffing stations with digital-only sellers and diversifying digital products. In an interview with NetNewsCheck, Lobred explains how he holds on to effective digital sellers, weighs in on programmatic buying and talks about expanding digital marketing services business into all of its markets.
