Ann Mack

The push and pull between embracing and eschewing technology is one of the trends on the horizon for 2014. Ann Mack, director of trendspotting at JWT Worldwide, talks about why trendspotting is important for media people, how mobile can open new worlds, and why mental telepathy could be a new client buzzword.

Yes, even more technology. That’s the overriding theme of JWT’s annual 10 trends to watch, including how businesses will implement it. Ann Mack, director of trendspotting at JWT, talks about why the agency chose these trends, how last year’s trends played out, and why these trends should matter to media buyers.