A new campaign from the consortium will run through Jan. 30 in 34 DMAs where NextGen TV stations are on the air.
Representatives from NBCUniversal Local, E.W. Scripps and Pearl TV claim that NextGen TV’s ability to deliver targeted ads to connected TVs is the most promising and immediate among the technology’s potential revenue streams, and a proliferation of NextGen-ready sets is bringing monetization closer.
Executives from NBCUnversal, E.W. Scripps and Pearl TV will zero in and talk about the state of the art of ATSC 3.0 deployment, revenue, marketing as well as future opportunities and obstacles on Sept. 22 during TVNewsCheck’s sixth annual TV2025: Monetizing the Future conference. Register here.
Around 10 markets should be on-air with 3.0 broadcasts by the end of the third quarter and perhaps 20 by year’s end, according to representatives of Pearl TV and BitPath. Broadcasters are also exploring the full capabilities of the NextGen standard with several new initiatives this summer, including the launch of a NextGen-capable smartphone and a trial of advanced alerting capabilities in Washington, D.C. Above, one of the six 2020 LG OLED sets that have earned the NextGen TV logo from the Consumer Technology Association.
Ongoing impacts from COVID-19 could mean broadcasters won’t hit their goal of launching ATSC 3.0 in 40 markets this year, according to Pearl TV’s Anne Schelle. The broadcasting group’s managing director commented as part of a remote panel at a virtual IABM conference and discussed the pandemic’s effects on ATSC 3.0 rollout plans. Coming out of CES in January 2020, she said, the industry was in a good position to launch ATSC 3.0 in 40 markets this year, including multiple new TV models with built-in support for the new over-the-air broadcasting standard. But the pandemic has essentially delayed plans by about a quarter compared to where it should be at this point.
Next week’s CES in Las Vegas will once again take over the Strip with a sprawling, frenetic glimpse into tomorrow’s consumer technology. This time, NextGen TV will make its show floor debut, and hopes are high consumers will notice.
The newly-rechristened NextGen TV will start showing up in working sets at January’s CES with launches slated for the top 40 markets. But a ramp up to revenue will be slow going with advocates saying revenues are at least five years away. The TV2020 panel on the topic comprised (l-r): Anne Schelle, Pearl TV; John Hane, Spectrum Co.; and Joe Chinnici, Public Media Group. (Photo: Wendy Moger-Bross)
Executives driving ATSC 3.0’s implementation take on its costs and potential profits at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Members of the Advanced Television Systems Committee elected four industry executives to serve on the its board of directors for three-year terms that begin in January 2019. Anne Schelle, Pearl TV, was re-elected to the board. Newly-elected directors are Jim DeChant, News-Press & Gazette Broadcasting; Ira Goldstone, Fox; and Dave Siegler, Cox Media Group. Board members whose terms expire […]
As tests of the next-gen standard get underway and demos are being offered in Las Vegas, Sinclair’s Mark Aitken and Pearl TV’s Anne Schelle see a commercial launch of ATSC 3.0 services possible in about two years.
The tower is power. That was the message from a NATPE panel Wednesday focused on the next-generation broadcast TV standard, aka ATSC 3.0. “Amazon could try and put up sticks around the U.S. and couldn’t match the infrastructure that broadcasters have built over the last 60-70 years,” said Andrew Finlayson, SmithGeiger’s EVP of digital and social media strategies.
The IP foundation of next-gen transmission standard ATSC 3.0 means the new standard will make it easier for broadcasters to distribute content across multiple devices, according to Anne Schelle, managing director of Pearl TV. She says it will also allow targeted advertising, improved emergency warning capabilities and other advantages.
The Pearl group of nine major station groups and Sinclair have agreed to work with the consumer electronics giant over the next 18 months to develop and test new features and services that will support broadcasters’ evolving business models for the next-generation broadcast TV standard.
The new managing director of the consortium of TV station groups that’s pushing mobile DTV has 20 years of media experience, with a focus on wireless. Her new focus is to make sure Pearl members keep pace with the proliferating ways that consumers are watching TV at home and on their mobile devices. She talks about how broadcasters can still make mobile a vital part of their business, why smart TVs are promising and Pearl’s shaper focus on developing a next-generation broadcast system through ATSC.
The veteran wireless and media executive will bring her experience in operations, business development, marketing communications, and legislative/regulatory work to the mobile TV partnership.
The Open Mobile Video Coalition, led by Anne Schelle (left), will highlight mobile DTV tech during the annual convention in Las Vegas this week, explaining the technology and displaying the growing number of devices equipped to receive mobile DTV. It will release more encouraging results from its recent consumer trial, and it will open up its ranks to non-broadcasters — device manufacturers, app developers, content providers and others hoping to exploit the new platform. Backing it up will be representatives of two consortia of broadcasters — the Mobile Content Venture and the Mobile500 Alliance — committed to bringing the mobile DTV services to market this year.