NBCUniversal‘s Peacock deal to exclusively stream the NFL‘s AFC Wild Card matchup between the Kansas City Chief and the Miami Dolphins delivered an end-zone spiking TD for the streamer, according to new data. NBCU already claimed the Jan. 13 playoff game was the biggest live-streamed event in U.S. history — delivering an average audience of 23 million viewers. While NBCU didn’t quantify the lift in Peacock subscriptions the game yielded, a new report from research firm Antenna puts a number on it: Peacock saw a total of 2.8 million sign-ups over NFL Wild Card Game weekend. According to Antenna, that makes the Chiefs-Dolphins game the single biggest subscriber acquisition event it has ever measured.
The streaming giant’s ad-backed plan accounted for only 9% of new signups in the U.S. in November, according to subscription-analytics firm Antenna.
Vice Media, which is exploring a sale of its business, has a longstanding relationship with the Greek broadcaster.
Antennas, or “rabbit ears” provide completely free access to local network affiliates, typically including ABC, NBC, Fox and others. Fueled largely by millennials who’ve long sidestepped cable, antenna sales in the U.S. have risen 4% over the past year.
As part of its PILOT (formerly NAB Labs) program, the National Association of Broadcastershas put money directly into Haystack TV, the personalized video news stream, the content engagement company Antenna and Yet Analytics, which specializes in multi-source data collection. The investments are part of the NAB’s push to be active participants in ushering in TV’s future, an NAB leader says.
Exclusives
It’s putting money behind startup Antenna, which builds an online engagement platform and measures mobile and Web audience sentiment.
