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Barclays Reduces U.S. Ad Growth Forecast

Hollywood Reporter | by TVNewsCheck

Barclays Capital analyst Anthony DiClemente on Thursday cut his U.S. advertising growth forecast for 2012 and 2013. He now predicts 4% ad growth, down from 4.6 percent in 2012, and 1.9%, instead of 2.3%, in 2013 due to “the choppy economic data since our last update in April.”