Anthony Katsur has been named chief executive of the IAB Tech Lab, a global nonprofit that promotes common standards and technology for digital advertising, at a moment of flux for the digital advertising industry. The appointment comes weeks after Alphabet Inc.’s Google said it would delay its planned removal of third-party cookies in its Chrome browser, a victory for the IAB Tech Lab, which was part of a chorus of industry voices calling for Google to give the industry more time to prepare for the change.
Stations Get Creative To Monetize OTT Offerings
While TV stations are keenly focused on advertising and sponsorships as a way to make streamed services pay off, some are also offering subscription video on demand.
Stations Press Ahead With Social Platforms
Major groups keep experimenting, looking to find the best ways to use Facebook and YouTube, both to expand their brands and eventually generate some revenue.
Digital executives from Nexstar, Tegna, Graham Media and Raycom will discuss the challenges of integrating digital news production and distribution into traditional television newsroom workflow at the sixth annual NewsTECHForum conference in New York on Dec. 11-12.
Advertising technology and business strategy executives Anthony Katsur and Michael Kestenbaum named SVP of platforms and SVP of strategy and corporate development, respectively.
