The Associated Press initally expected that its Video Hub would be a steady stream of accessible video for newspapers to use in online TV operations. But two years after its launch, few newspapers have employed the traditional TV news-style online. Instead, they are using AP raw video alongside existing text, graphic and photo content.
Newspaper groups and a handful of vendors see networks as the answer to filling a void in local online news video. At Digital First and Gannett, the route lies in producing and curating locally produced video and sharing it across their properties. Vendors such as AP and iNK Barrell Video Networks help papers ramp up local production and share in the resulting ad revenue.