The next major update to the iPhone operating system, iOS 14.5, will be released “next week,” Apple said Tuesday. The detail was slipped into new product announcements Apple made Tuesday. IOS 14.5 has a lot of new features, but the one that’s being most closely watched is called ATT, or App Tracking Transparency. Companies that rely on online advertising, especially Facebook, have said that the privacy change will reduce the effectiveness and profitability of targeted ads and potentially roil the online advertising business.
App Tracking Transparency
April 25, 2024
Editor on Duty: Mark K. Miller
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