NBCU Now The Exclusive Ad Reseller For Apple News And Apple Stocks In The U.K.

NBCUniversal and Apple News offer marketers new content options and scale within new markets.

Apple, MLS Announce 10-Year Streaming Partnership

Apple and Major League Soccer have announced a 10-year partnership on a streaming service that will allow fans to watch every game without local blackouts or restrictions. The service will be available exclusively through the Apple TV app beginning next year.

Apple Offers Glimpse At Upcoming Changes To iPhone Software

Apple on Monday provided a peek at upcoming tweaks to the software that powers more than 1 billion iPhones and rolled out two laptops that will be the first available with the next generation of a company-designed microprocessor. As usual, Apple spent most of the opening day of its annual developers conference touting the next […]


Amazon Reports Rare Quarterly Loss

On Thursday, Amazon reported a loss of $3.84 billion, or $7.56 a share, for the first three months of the year. A year ago, it reported a profit of $8.1 billion, or $15.79 a share, for the first quarter. Wall Street analysts expected a profit of $8.35 a share in the latest quarter, according to FactSet. The Seattle-based e-commerce giant’s stock almost 10% in after-hours trading.


Apple’s Revenue, Profit Top Analyst Views In 1Q

The results for the January-March period drew a picture of a still-expanding empire generating massive profits that have yielded the firm a $2.7 trillion market value — the largest among U.S. companies.

Apple Is ‘Likely’ Landing Sunday Ticket

Apple is about to take a, well, something out of the NFL’s rights portfolio. The tech behemoth reportedly has emerged as the favorite to land the NFL’s Sunday Ticket package, according to Matthew Belloni of PUCK.news, via Sports Business Journal. An unnamed source told Belloni that the deal is actually done, and that it’s being kept under wraps at Apple’s request.

You’re Still Being Tracked On The Internet, Just In A Different Way

Apple and Google are pushing privacy changes, but a shift in digital tracking is giving some platforms a bigger advertising advantage.


Apple And The Streaming Mirage

Apple’s CODA won the Oscar for best picture. Cool. But what happens when Big Tech stops throwing money around?


MLB Deals With Apple And NBC Sports Worth Combined $115M Annually

The new streaming deal between Major League Baseball and Apple is worth $85 million annually over seven years, according to several sources familiar with the agreement who asked not to be identified because they were not authorized to discuss the terms.


Trump’s Truth Social App, Self-Proclaimed Foe Of Big Tech, Needs Apple And Google To Survive


Apple Services Brings In $19.5B Amid Total Earnings Blowout

The tech giant reported a total of $123.9 billion in revenue, while Wall Street analysts expected the Tim Cook–led company to make $118.3 billion.

Apple May Bid For MLB Weekday Package

Now that Amazon has established itself in live sports, most recently through a $1 billion deal to air “Thursday Night Football,” Apple is trying to jump into the game. Apple is in talks with Major League Baseball to acquire the rights to its weekday package, according to people with knowledge of the deal who asked not to be named because discussions are confidential. An agreement would, for the first time, align the most valuable U.S. tech company with a pro sports media package and give Apple a major content boost for its streaming service, Apple TV+.

‘The Morning Show’ Renewed For Season 3 At Apple+

In addition, Charlotte Stoudt is hoining the series as showrunner. Stoudt coming on as showrunner is part of a new, multi-year overall deal that she has signed with Apple. Kerry Ehrin, who served as showrunner on the show’s first two seasons, will serve as a consultant on season 3 while also developing new projects for Apple under her overall deal.

Apple Becomes First Company To Hit $3 Trillion Market Value

The iPhone maker’s value tripled since 2018 as its sales continued to soar and it spent hundreds of billions of dollars on its own stock.

Apple Privacy Change Hitting Tech, E-Commerce Companies Hard

Streamers Among Brand Loyalty Leaders

Brand Keys said comfort dominates amid COVID-19 trial by fire.

Apple Declared The (Latest) Favorite In ‘NFL Sunday Ticket’ Sweepstakes

NFL executives privately prefer a pure-play technology giant like Apple over a ‘retailer’ like Amazon, The Athletic reports.

Where Google, Amazon And Others Are Expanding Their NYC Footprint

Google’s $2.1 billion real-estate purchase is the latest in a string of blockbuster deals from big tech companies.

Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads

Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it could be poised to get even worse as Facebook offsets it by charging higher prices and increasing the ad loads in its feeds.

Apple’s ‘Hollywood In Your Pocket’ Pitch For iPhone 13 Pro

The first ad for the new iPhone, from TBWA\Media Arts Lab, shows tense, high-action scenes being shot with the device.

The Battle For Digital Privacy Is Reshaping The Internet

As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.


Apple’s New iPhone 13 Is Better, But Not By Much

Apple said its new iPhone 13 models have better screens, cameras and battery life, but it didn’t announce any major new advances.

Apple Gives Ground In Retreat From Strict App Store Rules

The company, under pressure from app developers and regulators, is making concessions while protecting lucrative parts of its App Store.

Apple In Talks With NFL For Sunday Ticket Streaming

Apple is interested in streaming rights for the National Football League’s Sunday Ticket package. Apple has had discussions with NFL executives, but the NFL is also speaking with TV networks and other tech firms as well.

Magic Johnson-Produced Series About Satchel Paige And Negro Leagues In Works At Apple


At Nearly $90B, Apple Blows Past Wall Street’s 2Q Earnings Expectation

Apple sped right past Wall Street’s expectations for its second fiscal quarter of 2021. For the three months ending on March 27, Apple reported $89.6 billion in revenue and earnings per share of $1.40. That was above the Wall Street expectations of $77.35 million in revenue and 99 cents per share. Apple hit a new high in revenue from its services and Mac sales in the quarter, with more than $9 billion in Mac sales. Services revenue totaled nearly $17 billion the quarter. International sales accounted for 67% of the quarter’s revenue.

Apple To Enforce iPhone Privacy Change

The next major update to the iPhone operating system, iOS 14.5, will be released “next week,” Apple said Tuesday. The detail was slipped into new product announcements Apple made Tuesday. IOS 14.5 has a lot of new features, but the one that’s being most closely watched is called ATT, or App Tracking Transparency. Companies that rely on online advertising, especially Facebook, have said that the privacy change will reduce the effectiveness and profitability of targeted ads and potentially roil the online advertising business.

Apple 4Q Beats Wall Street Forecasts


The company earned nearly $29 billion, or $1.68 per share, in its latest quarter, a 29% increase from the same time in the previous year. Revenue surged 21% to $111.4 billion. All those numbers exceeded analyst estimates, but investors evidently had even higher hopes for Apple. The company’s stock dipped 1% in extended trading after the quarterly results came out.

Apple Mulls Podcast Subscription Push

The iPhone giant has explored adding a paid audio product, a risky move given the proliferation of free, ad-supported programming.


Squelched By Twitter, Trump Seeks A New Outlet

Though deprived of his big online megaphones, Trump does have alternative options of much smaller reach, led by the far right-friendly Parler — even if Google and Apple both removed it from their app stores.

Facebook Declares War On Apple

The social media company joins the antitrust effort against the iPhone maker, claiming that changes to the iOS that block targeted advertising that Facebook specializes in is an assault on small businesses.

Julia Roberts To Star In Apple Series ‘The Last Thing He Told Me’

What Apple’s New Mac Products And M1 Chip Mean For Production

Apple has unwrapped a new MacBook Air, 13-inch MacBook Pro and Mac mini, its first products using the M1, the computer makers’ first chip designed specifically for the Mac. With Tuesday’s news, some in the production community were encouraged by the potential of the new tech for many content creators.


Tech Giants Report Mixed 3Q Results

While all five — Amazon, Google parent Alphabet, Facebook, Apple and Twitter — exceeded analyst expectations, gloomy forecasts and other uncertainties led to share-price declines for all but Alphabet in after-market trading.

Big Tech Stocks Surge Ahead Of Earnings Tsunami

Apple, Facebook, Amazon and Alphabet rallied on Thursday ahead of earnings reports from the group of technology heavyweights that has helped keep Wall Street in positive territory this year, despite the coronavirus pandemic.

Apple Reportedly Looking To Develop Own Search Engine

Apple TV App Comes To Sony Smart TVs

Apple Unveils Subscription Service Bundle

Apple will bundle some of its subscription services together for discount. Customers who want to buy subscriptions to Apple TV+, Apple Music, Apple Arcade and iCloud storage will soon be able to do so for a combined price that starts at $15 per month.

Apple Is Worth $2T, Punctuating Big Tech’s Grip

On Wednesday, Apple became the first U.S. company to hit a $2 trillion valuation when its shares climbed 1.2% to $467.78 in morning trading, capping a staggering ascent that began in the pandemic.

Apple TV+ To Launch Discounted Bundle

Apple Inc. plans to bundle access to CBS All Access and Showtime content at a discounted price for subscribers to its TV+ video service, according to people familiar with the plans. This is Apple’s first discounted bundle offering for video content with the TV+ service. Currently, users must subscribe to different content providers in the TV app on an à la carte basis.