Streamers Diversify Their Revenue Models

TVNewsCheck‘s Michael Depp talks with Devra Prywes, CMO and CPO of Applicaster, about how media companies are moving toward hybrid revenue models in a banner year for OTT and where station groups should be pursuing more monetization potential from their own streaming apps.

OTT Industry: 76% Plan To Change Business Model To Capitalize On Streaming Demand

A new report from Applicaster finds that 84% of media execs plan for continued streaming growth in 2021; advertising is king: two-thirds of respondents use advertising, often as part of a monetization mix; and 19 different combinations of revenue models are now used across platforms.

Applicaster To Deliver Mobile App To WGN America

Applicaster today announced it has partnered with Nexstar-owned WGN America to build the media organization’s first mobile experience. WGN America is the flagship entertainment network of Nexstar Media Group and is nationally distributed across 75 million homes historically via cable, satellite and telecommunications. The new WGN America app was developed using Applicaster’s SaaS app management […]

IBC 2013

Vizrt Adds Applicaster Support To Social TV