TVNewsCheck‘s Michael Depp talks with Devra Prywes, CMO and CPO of Applicaster, about how media companies are moving toward hybrid revenue models in a banner year for OTT and where station groups should be pursuing more monetization potential from their own streaming apps.
A new report from Applicaster finds that 84% of media execs plan for continued streaming growth in 2021; advertising is king: two-thirds of respondents use advertising, often as part of a monetization mix; and 19 different combinations of revenue models are now used across platforms.
Applicaster today announced it has partnered with Nexstar-owned WGN America to build the media organization’s first mobile experience. WGN America is the flagship entertainment network of Nexstar Media Group and […]
