TVN FOCUS ON SOCIAL MEDIA
Going Back To The Well To Boost TV News Audiences
Newsletters, documentaries, citizen journalism and better-quality UGC are driving better-engaged viewers in higher numbers to stations, leaders from Tegna, Graham Media and Sinclair said at a TVNewsCheck webinar last Friday, where they made clear that quality trumped novelty.
Social News Desk today hired Cox Media Group alumna Apryl Pilolli to help accelerate the company’s expanded social revenue growth plan. As head of innovation, Pilolli will focus on building […]
