Jim Willi Retires After 28 Years At AR&D

Fifty sounds like a pretty good number to AR&D’s Jim Willi. He has announced his retirement after 50 years in broadcasting — the last 28 at international consulting firm AR&D. At AR&D, Willi was an owner who served in a number of executive roles including president, senior vice president of multimedia innovation and senior station […]

Consultant AR&D Adds News Exec Budd McEntee

Local media strategy firm AR&D on Tuesday named veteran journalist and news director Budd McEntee as a senior station strategist. McEntee spent nearly 20 years as the vice president of news at Fox-owned WAGA Atlanta. As part of the AR&D team, McEntee brings a solid background of experience and a passion for quality journalism, AR&D […]

ARD/IRE SURVEY

Survey: Viewers Want Investigative News

A new study by AR&D and Investigative Reporters and Editors shows that 62% of consumers consider investigative content reason enough to follow particular news outlets, including TV stations.

Media Consulting Firm AR&D Hires Michelle Beech

Audience Research & Development has named Michelle Beech as a 360-Degree Marketing Strategist and Station Brand consultant. She is responsible for developing new strategies, brand business models and training curriculums across all media platforms for AR&D clients. “Michelle is charged with innovating the next generation of media marketing strategies,” said Jerry Gumbert, president-CEO of AR&D. Beech […]