Automated Selling Is Coming — With A Price Tag

Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars.

Videa Taps Cox Vets To Drive Adoption

The automated ad firm chooses former Cox Reps execs Mary Barnas and Archie Gianunzio for their advertising sales, planning and buying experience coupled with deep agency and local television relationships.