Talking TV: Tegna’s Verify Finds Hyper-Engagement On TikTok

Tegna’s Verify investigative team has won a following of 100,000 and growing on TikTok, where a younger demographic has been drawn to its simple reportorial mission and authentic voice. TVNewsCheck’s Michael Depp talks with Verify’s Ariane Datil and Casey Decker about the dos and don’ts of making TikTok work for news. A full transcript of the conversation is included.

Tegna Introduces Its ‘Verify’ Hosts

Earlier this year, Tegna debuted its national VERIFY brand, building on the substantial growth of Verify content on its local media properties. Now, it has chosen Gabe Cohen, Ariane Datil and Brandon Lewis as hosts.