The Innovative, Inspiring Arthur C. Nielsen Jr.

Those of us fortunate to have known and worked with Art will remember him not only as a technology pioneer and measurement science innovator, but also as a witty and wise mentor, a generous community philanthropist and a remarkably inspiring leader.

A.C. Nielsen Jr., Who Built Ratings Firm, Dies

Arthur C. Nielsen Jr., who transformed the company his father founded in 1923 into an international leader in market research, helping to make its name synonymous with television ratings, died on Monday in Winnetka, Ill., where he lived most of his life. He was 92.