Artificial Intelligence is coming to the media and advertising world, and the changes that have roiled the industry are only going to continue, according to some of the top planners and strategists at media agencies. Media planners and strategists make the big calls on the best way for advertisers to reach their target audiences. Their jobs have become more complicated as technology has given consumers more choices in where and how to view content, as well as the ability to skip commercials they don’t want to watch.
AI isn’t just a future dream for local news organizations. Its early applications have already arrived, and wider adoption and lower costs will mean an increased presence in a range of roles, experts say.
From makeup artists in Venezuela to women in conservative parts of India, people around the world are doing the digital equivalent of needlework —drawing boxes around cars in street photos, tagging images, and transcribing snatches of speech that computers can’t quite make out. This burgeoning but largely unseen cottage industry represents the foundation of a technology that could change humanity forever.
BBC’s Trushar Barot says the news industry needs to make artificial intelligence an industry priority. Users are becoming increasingly comfortable with voice as a means of interacting with their technology, he argues, and now is the time to experiment with new apps and skills on voice platforms, invest in R&D there and foster industry-wide forums and collaborations on this front.
Among other things, Google unveiled new ways for its massive network of computers to identify images, as well as recommend, share, and organize photos. It also is launching an attempt to make its voice-controlled digital assistant more proactive and visual while expanding its audience to Apple’s iPhone, where it will try to outwit an older peer, Siri.
A new capability in Nielsen Marketing Cloud, Nielsen Artificial Intelligence is designed to allow marketers to instantly act on changes in audience behavior that improve marketing relevance and results.
Although Google keeps its plans under wraps until the big event, the agenda of a conference today makes it clear that virtual reality and artificial intelligence, or “machine learning,” will be among the focal points. That has spurred speculation that Google is getting ready to release a virtual-reality device to compete with Facebook’s new Oculus Rift headset, as well as the Samsung’s Gear VR and the Vive from HTC and Valve.