Asiana Airlines

Roland De Wolk, Cristina Gastelu and Brad Belstock were let go after an anchor read offensive, phony names of the ill-fated flight’s pilots.

Asiana Airlines has decided not to sue Cox’s San Francisco Fox affiliate over a broadcast in which the station falsely reported racist and offensive names for the pilots in the the airline’s crash landing in San Francisco, according to reports today.

There’s little question that the KTVU report disparaged Asians and conveyed false information. That’s unfortunate. It doesn’t, however, give Asiana Airlines a cause of action against KTVU. To win a judgment against the television station, the airline must prove that the false report so injured its reputation that it resulted in the loss of business. That, it will never be able to do.