The Association of National Advertisers released the second edition in a series of reports analyzing its in-depth studies of the programmatic media-buying supply chain, and one of the top recommendations for advertisers to formalize a new C-level role — the chief media officer — in an effort to overcome one of the main issues identified by the studies: information asymmetry.
The Association of National Advertisers is weighing in against several of the Federal Trade Commission’s proposed “click to cancel” regulations, arguing that they “would hinder innovation and the free flow of commerce without providing commensurate benefits or protections to consumers.” The group says in a written filing that some of the proposed regulations “would create consumer frustration and unnecessary burdens,” are “out-of-step with the ways businesses and consumers interact,” and “would impose excessive restrictions on sellers’ ability to communicate with their customer base.”